Emma Walerstein Email & Phone Number

Berlin, Berlin, DE

- Lead the day-to-day execution of our campaigns to ensure we deliver on our weekly goals.- Develop and execute email and cross-channel marketing campaigns in Salesforce Marketing Cloud, primarily focused on conversion of first time customers.- Own day-to-day processes and quality control -- including but not limited to segmentation, merging creative with.

New York, NY, US

- Briefed one-off and lifecycle email flows and supported the development of campaign assets across multiple channels (email, SMS, onsite) by reviewing creatives and proofing final campaigns.- Grew SMS program from 60,000 to 210,000 subscribers in 8 months through sign up initiatives and developed a quarterly SMS testing plan to gain key insights that were.

London, England, GB

• Technical lead for CRM platform, SAP Marketing Cloud, including program design, dynamic content rule definition, segmentation model build, development of targeting and management of triggered lifecycle programs.
• Troubleshoot issues and implement solutions to share across wider CRM team.
• Develop test and learn programs, including the set-up of target and control, and multi-variant testing.
• Synthesize multiple data sources and reports to provide a streamlined view to key stakeholders.
• Identify opportunities to acquire and retain customers and increase value and revenue through CRM and loyalty programs.

London, England, GB

- Managed the email process workflow from beginning to end; oversaw the execution of the email calendar and approved strategy- Participated in creative + CRM brainstorm meetings, wrote creative briefs, pulled creative assets needed for development- Pulled reporting on email campaign performance on a daily, weekly and/or monthly basis- Critically evaluated.

New York, New York, US

• Built, scheduled and QA emails in CRM tool, Braze, to be sent out to consumer base of over 3 million consumers.
• Completed creative briefs for new email concepts and requested assets from the Creative Team.
• Edited emails in Photoshop and HTML code to ensure consistency in branding.
• Updated and optimized email scheduling calendar, forecasting documents and segmenting strategy.
• Completed analysis of campaign response metrics and KPIs for email campaigns to make insights for future campaigns.
• Created in-depth recaps of campaigns and marketing tactics to be sent out to cross-functional internal teams.

• Maintained academic rigor and exemplified outstanding leadership skills.
• Collected and monitored funds.
• Updated and preserved membership records.

Denver, Colorado, US

• Oversaw and managed an organization of 85 women.
• Created a collaborative environment and maintained an open dialogue between executive board and members.
• Distributed assignments to 6 vice presidents and ensured every task was done in an accurate and timely manner.
• Developed an effective marketing strategy that enhanced the image of the organization.
• Worked with collegiate members, alumnae advisors, international headquarters, campus administrators to improve risk management

Jericho, NY, US

• Spearheaded mobile application marketing campaigns.
• Optimized campaigns to attain maximum efficiency in revenue generation.
• Collaborated with partners to update creatives used for ads, adjust target spend, and eliminate unproductive publishers.
• Evaluated results of campaigns to support strategic selection of ad placements.
• Developed and maintained materials for weekly departmental status meetings.
• Enhanced Excel skills (Pivot table creation and use, VLOOKUP, and Dashboard creation and maintenance).

Bachelor Of Business Administration - Bba, Marketing And Management

Education record