Emma Walerstein Email & Phone Number

Berlin, Berlin, De

- Lead the day-to-day execution of our campaigns to ensure we deliver on our weekly goals.- Develop and execute email and cross-channel marketing campaigns in Salesforce Marketing Cloud, primarily focused on conversion of first time customers.- Own day-to-day processes and quality control -- including but not limited to segmentation, merging creative with data to craft personalized campaigns, and improve workflows through automation in Salesforce.- Collaborate with relevant teams (Analytics, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, and validate data.- Conduct multivariate testing (content, segmentation, subject lines) to continually improve marketing effectiveness and that allow HelloFresh to identify best marketing practices within each customer segment.- Analyze and present findings from campaigns and testing to drive improved performance and streamline processes. - Assist in partnering with analytics teams to identify the key drivers of engagement/churn and identify actionable insights from customer data to continually improve CRM and personalization efforts at every touchpoint.- Work with brand and creative teams to ensure campaign assets planned, briefed, and completed on time, supporting increasingly personalized marketing campaigns.

New York, Ny, Us

- Briefed one-off and lifecycle email flows and supported the development of campaign assets across multiple channels (email, SMS, onsite) by reviewing creatives and proofing final campaigns.- Grew SMS program from 60,000 to 210,000 subscribers in 8 months through sign up initiatives and developed a quarterly SMS testing plan to gain key insights that were then utilized in the channel. - Collaborated with Creative, Merchandising and Planning teams to create 40+ emails and 10+ SMS a month. - Analyzed messaging performance, identified actionable insights, and communicated results to key stakeholders across departments on a weekly, monthly and quarterly basis.- Optimized and monitored channel performance through A/B and multivariant testing, sharing results with relevant teams.

London, England, Gb

• Technical lead for CRM platform, SAP Marketing Cloud, including program design, dynamic content rule definition, segmentation model build, development of targeting and management of triggered lifecycle programs.• Troubleshoot issues and implement solutions to share across wider CRM team.• Develop test and learn programs, including the set-up of target and control, and multi-variant testing.• Synthesize multiple data sources and reports to provide a streamlined view to key stakeholders.• Identify opportunities to acquire and retain customers and increase value and revenue through CRM and loyalty programs.

London, England, Gb

- Managed the email process workflow from beginning to end; oversaw the execution of the email calendar and approved strategy- Participated in creative + CRM brainstorm meetings, wrote creative briefs, pulled creative assets needed for development- Pulled reporting on email campaign performance on a daily, weekly and/or monthly basis- Critically evaluated information from multiple sources and clearly indicate quality of final analysis- Developed customer communication strategy at the event level and create a corresponding calendar that meets revenue objectives and customer journey needs- Planed out updates to trigger programs to align with event strategy- Designed various images, messages, templates while coding and testing messages and templates for rendering

New York, New York, Us

• Built, scheduled and QA emails in CRM tool, Braze, to be sent out to consumer base of over 3 million consumers.• Completed creative briefs for new email concepts and requested assets from the Creative Team.• Edited emails in Photoshop and HTML code to ensure consistency in branding.• Updated and optimized email scheduling calendar, forecasting documents and segmenting strategy.• Completed analysis of campaign response metrics and KPIs for email campaigns to make insights for future campaigns.• Created in-depth recaps of campaigns and marketing tactics to be sent out to cross-functional internal teams.• Researched, assessed, and maintained records of trends, innovations and opportunities within the beauty and subscription spaces.

• Maintained academic rigor and exemplified outstanding leadership skills. • Collected and monitored funds.• Updated and preserved membership records.

Denver, Colorado, Us

• Oversaw and managed an organization of 85 women. • Created a collaborative environment and maintained an open dialogue between executive board and members.• Distributed assignments to 6 vice presidents and ensured every task was done in an accurate and timely manner. • Developed an effective marketing strategy that enhanced the image of the organization.• Worked with collegiate members, alumnae advisors, international headquarters, campus administrators to improve risk management

Jericho, Ny, Us

• Spearheaded mobile application marketing campaigns.• Optimized campaigns to attain maximum efficiency in revenue generation.• Collaborated with partners to update creatives used for ads, adjust target spend, and eliminate unproductive publishers. • Evaluated results of campaigns to support strategic selection of ad placements.• Developed and maintained materials for weekly departmental status meetings.• Enhanced Excel skills (Pivot table creation and use, VLOOKUP, and Dashboard creation and maintenance).

Bachelor Of Business Administration - Bba, Marketing And Management

Education record