Emma Zieverink Email & Phone Number

Greater Atlanta Area

•Establish and maintain relationships with key client decision makers. •Establish and maintain relationships with key internal functions and leaders•Partners with GM to execute overall retail strategy & portfolio dynamics in order to develop and support growth strategies and action plans. •Coordinates portfolio performance reviews with client.•Assures all contractual obligations are being met as part of project management. •Identify client CTQs & lead cross functional business teams to deliver.•Enhance Client Digital Footprint •Provide support to GM to assist in the sell in to client, new internal initiatives, digital and marketing programs/products. •Proactively identify areas of opportunity to improve client relationship. •Coordinates portfolio performance reviews w/ client. •Provide value added analysis & reporting to client to evaluate & drive program performance.•Identify & implement programs to enhance profitability and reduce costs•Perform other duties and/or special projects as assigned

Alpharetta, Ga

• Team Lead for MRM Development team managing (2) analysts, responsible for management and delivery of optimizing customer experience and process • Designed and executed a standardized enhancement plan for the platform which resulted in 43% simplification in campaign execution• Led the design and implementation of a $60K end user enhancement project within our marketing platform • Developed platform technical expertise for in-house Product enhancements reducing payments to Supplier by 38% (vY’ 14)• Executed implementation of organizational hierarchy and maintained a process for continued management and continued variations of hierarchy going forward • Managed and lead automated and simplified developments within platform to increase productivity by 41%• Introduced and educated business partners on a software development lifecycle (SDLC) process that coordinated scheduled product releases, upgrades, and break fixes to the system• Devised the Disaster Recovery Plan for MRM to support business continuity• Built Phase 1 of the structure for the Data Migration Project which migrated 1.5TB of Campaign Executive data from our vendor to an in-house database•Collaborated with Reporting & Analytics lead to develop a Data Dictionary and standardized metrics which led to the first Executive Dashboard for Marketing Solutions

Dayton, Ohio Area

Kettering, Ohio

Responsible for working on multi-generational Salesforce effectiveness initiatives in support of the GE Capital Retail Finance Sales and Commercial organizations. Lead the delivery of IT growth and productivity programs related to Retail Finance, Sales Force Effectiveness, and other GE and projects and commercial strategies. Analyze, investigate, and assist in the strategy and implementation of a GE Capital RF Customer Relationship Management (CRM) solution. Establish Vendor Relationships when necessary. Expand mobile service offering for the sales force. Project and Program managementSalesforce.com and Seismic Administrator

Dayton, Ohio Area

Primary Author for GE Capital's Retail Finance Press Releases (November 2011- January 2012). Created numerous presentation on Social Media tools inside and outside of GE for IT and other business areas that were used across several businesses, globally (GE Healthcare, GE Aviation, CLP Global Summit). Mastered Project Management and orgizational skills by working on multiple projects simultaneously between the Information Technology, Operations, Risk, Sales and Marketing departments. Assisted GE Capital Retail Finance Communications Leader and Commercial VP in Social Media research and projects - including Salesforce and Radian 6 product research and implementation. Presented to GE Capital senior leadership on Social Media Trends and ROI. Assisted General Manager and Marketing Manager by creating survey and gathering data from clients on the effectiveness of GE Capital's largest e-Commerce application.Mentored GE Capital President and CEO on Social Media trends and brainstormed business solutions for ways to integrate enterprise technology in the way GE Capital does business and communicates internally and externally. Facilitator of several GE websites for different GE Capital Communities.

Bachelor Of Science, Business Administration; Economics And Marketing

Pursued Bs In Economics, Economics

Activities and Societies: LU Women's Division 1 Varisty Basketball Team, Alpha Sigma AlphaBS in Economics; Minor in Spanish

Education record