• Develops and executes effective marketing campaigns and corresponding content (social media, social media ads, emails) to effectively promote VMAP's services and programs statewide• Constructs VMAP's annual editorial calendar and creates all cross-platform content, including social media, social media ads, email newsletters, and in-depth monthly blog posts• Develops and optimizes language for the primary VMAP site, ensuring excellent clarity and user experience; authored the text for the new VMAP for Moms+ website & 2024 VMAP site refresh• Designs presentations for VMAP meetings, educational programs, and other events (including annual stakeholder meetings) to maintain brand unity and design continuity• Increased social media followers by 158% (850 to 2,193) and engagement by 734% (1,752 to 14,604) during first year in the role

• Created an independent literary literary press and developed the concept, brand, website, social media, and audience from the ground-up• Independently designs and produces each issue, ensuring seamless execution in both print and digital formats through Barnes & Noble and WordPress• Develops effective digital marketing and social media outreach strategies that led to over 3,400 prose and poetry submitted between Issues 1, 2, & 3 and over 3,500 purchases and downloads of the journal• Leads recruitment and retention initiatives for volunteer editors, directly training and supervising six of them during each submission period• Curated pieces for a cumulative end-of-an-era anthology and nominated work for Best of Net

• Delivered professional and nurturing care to children ranging in age from 6 weeks to 13 years old since 2012 as a nanny and sitter for dozens of local families, and worked specifically out of Care.com from 2018 to 2024• Implemented a holistic approach to childhood development, incorporating Montessori principles, gentle parenting techniques, and screen-free enrichment activities• Served as a full-time childcare provider during the summers of 2018, 2019, and 2020, and continues to maintain part-time caregiving responsibilities outside of the summer period, fostering positive and engaging environments for children throughout the year

• Directly supervised and coordinated 85 volunteers while managing the seamless execution of 16 mental health programs and ongoing outreach initiatives• Independently developed and managed entire volunteer recruitment process from start-to-finish, from marketing to diverse populations, selecting and screening candidates, leading trainings for multiple programs, and improving retention rates• Developed and executed effective multi-channel marketing campaigns to promote programs, increase participation, and drive engagement; this involved the creation and distribution of both marketing materials and social media content• Scheduled, coordinated, and personally delivered 21 mental health presentations to over 545 members of the community• Completely audited, re-designed, and improved the 2023 Resource Booklet, which features hundreds of local resources across the Central Virginia and Tri-Cities area; personally oversaw distribution of over 4,000 copies to hospitals, non-profits, and other organizations

• Designed compelling marketing materials (flyers, posters, annual reports, etc.) in Adobe Suite to effectively convey brand messaging for diverse set of agency clients• Assisted with developing client brands (logos, language, mission/vision statements, palettes, visuals, etc.) from conception to completion• Reviewed Google Analytics data for all clients and created insightful monthly reports with Google Data Studio• Assessed SEO site health for clients each month using Semrush; devised and executed action plans to optimize online visibility & organic growth• Produced SEO-optimized copy for agency clients in the form of annual report articles, blog posts, and website content

• Designed effective print and digital marketing materials in Adobe Suites for the entire real estate branch and all its agents, with a focus on open houses and new listings• Managed all social media accounts and content calendars, leading to increased organic engagement (2,198%) and following (68%) in first 3 months • Optimized and improved existing marketing collateral and outreach practices, contributing to significant quarter-over-quarter reduction in time on market for homes (5 days vs 20) and an over $100k increase in home sale price averages ($375.8k vs $481.7k) within first 3 months

• Assumed the role of a First Reader/Editorial Assistant in addition to Copyeditor, diligently reviewing and evaluating over 200 submissions; provided insightful comments and delivered verdicts on each submission.• Meticulously proofread and applied both detail-oriented and broader-scale copyedits to all 27 published pieces during the production of Issue 8.1, ensuring adherence to the Chicago Manual of Style.• Collaborated closely with the nonfiction genre team, lead editor, and faculty advisor throughout the entire semester to curate and select six nonfiction pieces for publication in Issue 8.1.

• Developed engaging print, digital, and social media marketing materials to raise awareness and promote participation for the 2020 Walk for Mental Wellness• Crafted targeted marketing collateral for the Senior Visitors Program, Suicide Prevention Education initiatives, and Mental Health Support Groups

• Took charge of the social media platforms and content creation, successfully growing the organic audience by over 300 followers during the year spent in the role• Established community outreach initiatives for the Honors Program, resulting in the recruitment of 56 Honors students and the establishment of the first active campus community of its kind• Developed and executed a successful social media fundraising campaign for Giving Day 2019, directly contributing to an 80% growth in donations compared to the previous year• Identified and selected Honors Scholars for Student Spotlights, then conducted interviews and produced two journalism pieces for online publication that showcased their achievements and contributions

• Developed bilingual resource brochure for the Crisis Response Team that helped the Virginia Beach community access mental health support after the 2021 mass shooting• Created informational marketing flyers, brochures, and posters for Homicide Survivor Support Groups, promoting awareness and engagement in support services