Emmy Wallace Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

- Serve as the main point-of-contact for all email marketing programs for clients.- Develop strategy for and relaunch new Discord server, increasing members by 150% and improving engagement rate by 100% in first month.- Assess KPIs and benchmarks, develop insights and test roadmaps in collaboration with Insights & Analytics team. - Prepare content decks, reports, business reviews, and annual presentations for clients. - Develop digital marketing briefs and provide guidance for various email and social media strategies. - Conduct market research, audience analyses and provide creative guidance to Editorial team for content production.- Provide proactive monthly reports of relevant industry news, case studies and best practices to team members and clients. - Maintain a unique voice and tone for each of clients, based on their brand guidelines and audience. - Work closely with key executives to determine voice, tone, and content strategy for their social media presence- Research, create, and present email marketing and social media strategies for prospective and new clients.- Direct and produce audience research, build audience profiles, and create marketing editorial plans for go-to-market productsKey Accomplishments- Own email marketing strategy, metrics, and planning for an email list of over 2 million subscribers for large technology client, with an average open rate of 40% and average click-through rate of 20%.- Improved email metrics for email marketing program by over 50% year-over-year.- Developed strategy for email re-engagement campaign, with a 15% re-engagement rate in first year of implementation.

Raleigh, North Carolina

In addition to below-mentioned duties:- Conceptualize, write, edit, and send marketing emails with an average 25% open rate 20% conversion rate.- Measure strategies and execution with clear KPIs to meet engagement and performance objectives.- Respond to rapid response moments quickly and efficiently while maintaining current projects.- Present to internal and external stakeholders on various complex topics.Key Accomplishments- Lead email marketing program for list of more than 400,000 email addresses.- Responsible for 300% improvement in key email marketing metrics over three years.- Recognized as top email marketing professional across a network of 100 email marketers within Planned Parenthood Federation.

In addition to below-mentioned duties:- Manage digital strategy for eight social media accounts, including Facebook, Twitter, Instagram, and TikTok with more than 41,000 followers.- Design and implement separate editorial calendars for all eight social media channels.- Respond to rapid response moments quickly and efficiently while maintaining current projects.- Manage and maintain brand compliance on digital and print material.- Create digital and print graphics using Adobe Creative Suite (Illustrator, InDesign, Photoshop).- Produce, edit, and publish video content to digital platforms.Key Accomplishments- Responsible for 400% social media follower and engagement growth across social media platforms over two years.- Promoted to Digital Media Specialist.

- Launch new social media channels, including Twitter and Instagram, and create a process for maintaining an editorial calendar across eight social media channels.- Write, copy edit, and publish social media content across eight social media channels.- Maintain an email marketing calendar in addition to writing, building, and publishing email campaigns.- Assist in writing press releases, messaging guidance, and additional written materials.Key Accomplishments- Launch three new social media channels, including Twitter and Instagram, and create a process for maintaining an editorial calendar across eight social media channels.- Promoted to Digital Media Associate

Washington, District Of Columbia