Senior Digital Communications Associate
Current- Directs GYC’s online engagement strategy, including general communications, stewardship, and fundraising. This includes finding new and innovative ways to grow GYC’s base of supporters. Also ensures best practices are used for effective communication, advocacy, and philanthropy practices.- Responsible for building GYC’s community of online advocates and donors.- Assists with campaign planning, strategizing, and managing day-to-day online communication tactics for GYC’s campaigns. This includes blog posts, web content, event collateral, advocacy emails, and more.- Creates digital content for campaigns across the organization, including video, online graphic materials, printed materials, etc.- Monitors GYC’s effectiveness by regularly compiling and sharing analytics, data, and trends that can be used to improve future communications and marketing.- Oversees the GYC podcast scheduling, production, and budget. Collaborates with the Communications Coordinator on episode content and storytelling. Responsible for good-quality audio on the back-end, editing episodes together, and distributing.- Works with Director of Communications & Marketing to develop strategies to improve website visitation and conversation. Coordinates with various staff to update regularly.- Leads our email marketing campaigns for the organization. This includes general email communications, e-vites, advocacy alerts, appeals, and e-news. Ensures best practices are used for effective pieces that elicit action or giving.- Crafts social media strategies and leads the day-to-day management of GYC’s social media channels.
