Emma M. Email & Phone Number

Mississauga, On, Ca

Mississauga, Ontario, Canada

In my current role, I oversee major marketing initiatives, including multi-province projects and athlete sponsorships. My focus is on building strategic partnerships, managing campaigns, and ensuring that all efforts align with our broader goals of increasing brand visibility and building trust.Key Highlights:Led the design, development, and execution of a multi-province spice cards project to build consumer trust across diverse regional markets.Managed strategic partnerships and sponsorships, including relationships with 4 Olympic athletes, and ensured all contractual deliverables were met, leading to significant brand visibility. Developed and executed annual activation plans to further increase partnership ROI. Spearheaded the development and distribution of promotional items, managing inventory across multiple locations.Collaborated closely with both external agencies and cross-functional teams, aligning efforts to ensure the seamless execution of campaigns.

Mississauga, Ontario, Canada

Before transitioning to my current role, I led the digital media efforts at EFO. My work involved streamlining operations, launching new digital platforms, creating content strategies, and building impactful relationships through influencer collaborations.Key Highlights:Built and launched a Shopify store that improved inventory management and streamlined order fulfillment, saving time and reducing staff errors.Led a website migration project, ensuring a seamless transition from our previous website platform to a newly designed website with an improved user experience.Developed and presented a training program on building a personal brand on social media to 100 farmers, helping them leverage digital platforms to reach new audiences and build trust.Developed and executed an influencer strategy that amplified our brand reach and engagement, resulting in measurable growth in online visibility.Managed influencer collaborations from start to finish, including identifying the right influencers, negotiating partnerships, coordinating content creation, and tracking performance to ensure alignment with our brand goals.

Mississauga, Ontario, Canada

As the founder of Darvina Chocolates, I learned the ins and outs of branding, marketing and sales in the real world. From rebranding our identity to executing marketing strategies that drove growth, this experience taught me the importance of staying true to your brand while adapting in the market.Key Highlights:Rebranded the company to create a cohesive brand identity that resonated with our target audience, positioning the business for sustained growth.Spearheaded marketing strategies, including targeted social media campaigns, product launches, and a wholesale outreach program that expanded our market presence and drove sales growth.Managed and executed key event participation, from planning to on-site execution, resulting in heightened brand visibility, direct customer engagement, and measurable increases in sales.

International Bachelor Of Business Administration With Honours

Business Administration And Management, General

International Business