Emory Roberts Email & Phone Number

Washington, DC, US

Arlington, Virginia, US

As a Senior Director of Association & Advocacy Partnerships at POLITICO, I spearhead strategic partnerships with the nation's foremost trade associations, advocacy groups, and mission-driven nonprofits. My role is pivotal in enabling organizations to connect with the most powerful audiences in America. With a keen understanding of their objectives and the.

Sunnyvale, CA, US

Sunnyvale, CA, US

• Establish and build relationships with federal & state government agencies, defense contractors, industry associations, economic development organizations, and chartiable nonprofits to develop a deep understanding of.
• Developed a "Citizen Engagement for Governments" narrative to be utilized by North American and Global government sales teams.
• Uncover client goals, drives, budget, and strategy prior to pitching matching LinkedIn product solutions.
• Provide recommendations and training on targeting, implementation, optimization, and reporting.
• Leverage technology to drive performance-oriented marketing solutions.
• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery.

Arlington, Virginia, US

• Drive new business growth and development by establishing and cultivating relationships with professionals at PACs, advocacy organizations, consulting firms, political campaigns, and foreign government officials.
• Navigated complex enterprise-level software-as-a-service (SaaS) contracts to identify opportunities for upsells and revenue enhancement.
• Effectively renegotiated several legacy account contracts to drastically increase profitability while retaining those clients.
• Achieved 125% of revenue goal in 2020 despite starting late in the business cycle, significant industry challenges, and the global pandemic.
• Advise clients on the comprehensive, strategic use of i360 data products and grassroots technology; including predictive dialers, peer-to-peer texting, direct voter contact, media targeting, and custom predictive.
• Utilize professional selling techniques and product knowledge to identify target accounts, contact decision-makers, determine client needs, propose solutions, and negotiate/close deals.

Sacramento, California, US

• Develop and maintain new strategic digital advertising partnerships with political consultants, public relations firms, campaigns, and advocacy organizations. Consult on the use of programmatic display/video, OTT/CTV.
• Leverage social selling techniques to develop a diverse network of business contacts across several industries and localities.
• Conduct in-depth client impact assessments (CIAs) with stakeholders at client businesses to identify strategic business goals, gaps in current strategy or execution, and uncover budgetary restrictions/requirements.
• Recognized across the company for high attention to detail and technical approach when conducting CIAs, receiving the annual "CIA Agent of the Year" award for the region in 2017 and 2018.
• Consistently acquire new business and exceed monthly revenue growth goals by 30-50% by demonstrating a high level of proficiency in our products & services.
• Analyze 1st and 3rd-party data to identify growth patterns, tactical efficiency, budget pacing, and alignment to client goals. Secure renewals and up-sells by establishing a consultative relationship with clients.

Sacramento, California, US

• Accelerate the growth of new digital revenue by developing comprehensive, strategic marketing solutions for businesses and organizations across multiple industries.
• Identify, qualify, build, and maintain clientele by prospecting for new business, growing existing business, and developing strategic partnerships with creative/branding firms, marketing firms, and consultants.
• Cultivate a diverse network of business contacts in multiple states, localities, and industries.
• Collaborate with marketing teams at several businesses and organizations to ensure positive ROI and growth through effective marketing.
• Effectively execute cross-functional account team communication and coordination; assuring top-quality service for clients.
• Consult clients on the comprehensive, strategic use of all digital marketing initiatives including, but not limited to, inbound/outbound marketing, SEO/SEM, social media marketing, content marketing, remarketing.

Sacramento, California, US

• Execute the role of primary strategist for digital marketing efforts on behalf of several small to medium-sized businesses, non-profit organizations, political campaigns, government agencies, and advertising agencies.
• Identify, qualify, build, and maintain clientele by prospecting for new business, growing existing business, and developing strategic partnerships with creative/branding firms, marketing firms, and political consultants.
• Cultivate a diverse network of business contacts in multiple states and localities.
• Develop marketing and public relations strategies in conjunction with marketing managers, business owners, communications directors, campaign managers, and other marketing professionals at several companies.
• Establish campaign success metrics, key performance indicators, and other methods to track the success of digital marketing campaigns.
• Consult businesses on the comprehensive, strategic use of all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, remarketing, native.

• Assembled and led a team of 50+ door-to-door canvassers to contact 30,000+ low-propensity Republican voters in Sarasota & Manatee counties during the last 3 weeks of the election (Significantly increasing Republican.
• Managed all aspects of the team: recruitment, initial training, communication strategy, deployment strategy, logistics, and field coordination.

• Organized 60+ youth chapters on behalf of the campaign on college campuses in 14 states by working through a network of student leaders; growing to the largest region in the campaign.
• Designed and produced youth campaign messaging and material utilized nationally on college campuses.
• Mobilized student leadership to drive regional recruitment and increase volunteer engagement (phone banks, tabling, voter outreach).

• Spearheaded grassroots operations supporting NV-3 U.S. Congressional Candidate Andy Matthews by leading initial volunteer training and recruitment, volunteer communication strategy, content delivery, and targeting.
• Pushed volunteer team to make 110,000+ voter contact calls and knock on 15,000+ doors in concert with targeted multimedia outreach, moving the needle more than 12 points in the campaign's favor.
• Ensured consistent messaging was used across all outreach mediums (direct mail, voter contact, mass media advertising, digital advertising).
• Oversaw all field staff operations and was the primary point of contact for all volunteers.

Newport, KY, US

• Identified, organized, and trained college students across several states to support Senator Rand Paul's bid for the GOP nomination for President.
• Built a network 100s of students strong to volunteer for the campaign.
• Ensured the permanence of the movement by placing former volunteers in like-minded organizations.

• Developed statistical models targeting voters on a multitude of issues affecting municipalities in Virginia.
• Models were developed in Alpine Chorus using linear & logistic regressions, random forest, and other machine learning algorithms.
• Generated poll questions, analyzed cross-tab results, and devised field tests.
• Conducted electorate research by breaking down election history and county demographics.

Arlington, VA, US

Identified and organized libertarian/conservative college students in New England and Alabama/Mississippi. Advised students on matters of recruitment, publicity, and activism.

West Columbia, South Carolina, US

Procure both blood and culture specimens from patients and in-process them to the laboratory.

Graniteville, SC, US

Bachelor Of Arts (B.A.), Political Science And Government

Associate Of Science (A.S.), General Sciences