Emory Roberts Email & Phone Number

Washington, Dc, Us

Arlington, Virginia, Us

As a Senior Director of Association & Advocacy Partnerships at POLITICO, I spearhead strategic partnerships with the nation's foremost trade associations, advocacy groups, and mission-driven nonprofits. My role is pivotal in enabling organizations to connect with the most powerful audiences in America. With a keen understanding of their objectives and the prevailing issues shaping their messaging, I recommend POLITICO products and services that amplify their voices and resonate with our audience of policymakers and political influencers.Key Achievements:- Drove Revenue Growth: Spearheaded partnerships that significantly increased revenue, exceeding sales targets by 119% in the first year.- Influenced Policy Outcomes: I play a key role in aligning client strategies with POLITICO’s audience, directly impacting policymaking, rulemaking, and discourse on critical government issues - directly supporting groups like the Finacial Services Forum push back on the Basel III capital requirements proposal, causing the Federal Reserve to reconsider the proposal. - Enhanced Client Impact: I lead our relationship with major trade associations like the American Council of Life Insurers, maintaining strong relationships with their Chief Advocacy Officer and SVP of Public Affairs. Leveraging POLITICO resources, we developed a yearlong campaign telling human-centric stories showcasing the industry's positive impacts. - Built Strategic Relationships: Several leading industry associations and advocacy groups like the American Chemistry Council trust my team to make strategic recommendations to advance their advocacy goals.- Innovated Solutions: Developed tailored solutions in concert with cross-functional teams based on client needs in response to policy developments, becoming a dedicated, consultative partner for some of the largest industry associations in the country.

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

• Establish and build relationships with federal & state government agencies, defense contractors, industry associations, economic development organizations, and chartiable nonprofits to develop a deep understanding of their marketing objectives to provide best-in-class customer engagement.• Developed a "Citizen Engagement for Governments" narrative to be utilized by North American and Global government sales teams.• Uncover client goals, drives, budget, and strategy prior to pitching matching LinkedIn product solutions.• Provide recommendations and training on targeting, implementation, optimization, and reporting.• Leverage technology to drive performance-oriented marketing solutions.• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery.• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution.• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure our customer needs are met.• Grow and maintain existing business through renewals, tactical reactivations and upsells.• Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment.

Arlington, Virginia, Us

• Drive new business growth and development by establishing and cultivating relationships with professionals at PACs, advocacy organizations, consulting firms, political campaigns, and foreign government officials (specifically Australia).• Navigated complex enterprise-level software-as-a-service (SaaS) contracts to identify opportunities for upsells and revenue enhancement.• Effectively renegotiated several legacy account contracts to drastically increase profitability while retaining those clients. • Achieved 125% of revenue goal in 2020 despite starting late in the business cycle, significant industry challenges, and the global pandemic.• Advise clients on the comprehensive, strategic use of i360 data products and grassroots technology; including predictive dialers, peer-to-peer texting, direct voter contact, media targeting, and custom predictive modeling.• Utilize professional selling techniques and product knowledge to identify target accounts, contact decision-makers, determine client needs, propose solutions, and negotiate/close deals.• Guide cross-channel product engineering and development efforts in response to customer feedback.• Collaborate with the marketing team to represent the company on webinars and panels, imparting detailed information on our products and services as well as insight on industry trends, tactics, and strategies. • Led international client relationship and business development strategy in the Australian market; working closely with Liberal Party federal/state government officials in South Australia and New South Wales.

Sacramento, California, Us

• Develop and maintain new strategic digital advertising partnerships with political consultants, public relations firms, campaigns, and advocacy organizations. Consult on the use of programmatic display/video, OTT/CTV, social media, search, and addressable tactics.• Leverage social selling techniques to develop a diverse network of business contacts across several industries and localities.• Conduct in-depth client impact assessments (CIAs) with stakeholders at client businesses to identify strategic business goals, gaps in current strategy or execution, and uncover budgetary restrictions/requirements.• Recognized across the company for high attention to detail and technical approach when conducting CIAs, receiving the annual "CIA Agent of the Year" award for the region in 2017 and 2018.• Consistently acquire new business and exceed monthly revenue growth goals by 30-50% by demonstrating a high level of proficiency in our products & services.• Analyze 1st and 3rd-party data to identify growth patterns, tactical efficiency, budget pacing, and alignment to client goals. Secure renewals and up-sells by establishing a consultative relationship with clients.• Build successful, long-term relationships with key players and decision-makers at government agencies, regional and national brands, and advertising agencies by using business intelligence tools and creative outreach strategies.• Execute cohesive, comprehensive marketing plans by ensuring effective cross-functional collaboration between client success, media buying, fulfillment, reporting, finance, and creative design teams. • Advise corporate executive leadership on go-to-market strategies for the political & advocacy vertical.

Sacramento, California, Us

• Accelerate the growth of new digital revenue by developing comprehensive, strategic marketing solutions for businesses and organizations across multiple industries. • Identify, qualify, build, and maintain clientele by prospecting for new business, growing existing business, and developing strategic partnerships with creative/branding firms, marketing firms, and consultants.• Cultivate a diverse network of business contacts in multiple states, localities, and industries.• Collaborate with marketing teams at several businesses and organizations to ensure positive ROI and growth through effective marketing.• Effectively execute cross-functional account team communication and coordination; assuring top-quality service for clients.• Consult clients on the comprehensive, strategic use of all digital marketing initiatives including, but not limited to, inbound/outbound marketing, SEO/SEM, social media marketing, content marketing, remarketing, branded content production, connected TV, and programmatic tactics (display, video, native).

Sacramento, California, Us

• Execute the role of primary strategist for digital marketing efforts on behalf of several small to medium-sized businesses, non-profit organizations, political campaigns, government agencies, and advertising agencies.• Identify, qualify, build, and maintain clientele by prospecting for new business, growing existing business, and developing strategic partnerships with creative/branding firms, marketing firms, and political consultants.• Cultivate a diverse network of business contacts in multiple states and localities.• Develop marketing and public relations strategies in conjunction with marketing managers, business owners, communications directors, campaign managers, and other marketing professionals at several companies, organizations, and campaigns.• Establish campaign success metrics, key performance indicators, and other methods to track the success of digital marketing campaigns.• Consult businesses on the comprehensive, strategic use of all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, remarketing, native advertising, branded content, and programmatic tactics.• Optimize campaigns over time to deliver the best results and ensure direct, attributable ROI for advertisers.

• Assembled and led a team of 50+ door-to-door canvassers to contact 30,000+ low-propensity Republican voters in Sarasota & Manatee counties during the last 3 weeks of the election (Significantly increasing Republican turnout in each county). • Managed all aspects of the team: recruitment, initial training, communication strategy, deployment strategy, logistics, and field coordination.

• Organized 60+ youth chapters on behalf of the campaign on college campuses in 14 states by working through a network of student leaders; growing to the largest region in the campaign.• Designed and produced youth campaign messaging and material utilized nationally on college campuses. • Mobilized student leadership to drive regional recruitment and increase volunteer engagement (phone banks, tabling, voter outreach).

• Spearheaded grassroots operations supporting NV-3 U.S. Congressional Candidate Andy Matthews by leading initial volunteer training and recruitment, volunteer communication strategy, content delivery, and targeting strategy. • Pushed volunteer team to make 110,000+ voter contact calls and knock on 15,000+ doors in concert with targeted multimedia outreach, moving the needle more than 12 points in the campaign's favor. • Ensured consistent messaging was used across all outreach mediums (direct mail, voter contact, mass media advertising, digital advertising).• Oversaw all field staff operations and was the primary point of contact for all volunteers.

Newport, Ky, Us

• Identified, organized, and trained college students across several states to support Senator Rand Paul's bid for the GOP nomination for President.• Built a network 100s of students strong to volunteer for the campaign.• Ensured the permanence of the movement by placing former volunteers in like-minded organizations.

•Developed statistical models targeting voters on a multitude of issues affecting municipalities in Virginia.•Models were developed in Alpine Chorus using linear & logistic regressions, random forest, and other machine learning algorithms.•Generated poll questions, analyzed cross-tab results, and devised field tests.•Conducted electorate research by breaking down election history and county demographics.

Arlington, Va, Us

Identified and organized libertarian/conservative college students in New England and Alabama/Mississippi. Advised students on matters of recruitment, publicity, and activism.

West Columbia, South Carolina, Us

Procure both blood and culture specimens from patients and in-process them to the laboratory.

Graniteville, Sc, Us

Bachelor Of Arts (B.A.), Political Science And Government

Associate Of Science (A.S.), General Sciences