Drive business growth while leading operations ,strategic vision and long -range planing . Developed valur added solutions and approaches by leveraging trens in customer marketplaces and industries . Managed budget implementations , employee reviews , training , schedules and contract negotiations . Organised budgets , oversaw P&L s and achieved margin targets consistently to stay on track with growth plans

*Managing National & Local Key Accounts , E-Commerce Channel, Discounters , Drugstores and PL products with a large team.*Accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace*Serving as a business representative at major industry events, conferences, trade shows, and expositions*Forming sales strategies to keepmy company competitive and innovative , managing multiple projects simultaneously in majör channels.*Achieve revenue and profitably objectives on a sustainable basis, *Excellent public speaking and presentation skills, *Exhibits sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results. *Develop winning business strategies for all trade channels and supervise sales team including but not limited to; field visits, field territory development, sales planning, accountability measures and follow up activitivities*Implementing Joint Business Plans, *Prepare an effective business plan for all projects to achieve the required product volume and profit and organize all market plans to suit all customer requirements and monitor all specific transactions of all customers for all processes.

• Directing various business departments to ensure the smooth running of the company. • Resolving contractual and commercial issues and disputes. • Training and leading a team of 41 people, providing discipline and performance feedback. • Developing positive direct relationships with key business contacts , especially all e-commerce key customer contacts • Using automated computer systems to monitor stock control. • Analyzing complex data and documentation. Involved in the recruitment and mentoring of new staff. • Assisting company accountants in the formulation of forecasts and budgets. • Maintaining excellent relationships with clients and suppliers. Undertaking staff performance reviews. • Responsible for all Marketing & Sales activities for N11(grocery Market11 operations ) Commerce site as well as Hepsi Burada and Ebay SPM business.

• Reporting to Customer Development & Sales Director, in charge of managing indirect Customers for Turkey West (40% of CP Turkey business) including global and local Cash & Carry customers. Leading 10 distributors with 13 account managers, 69 sales representatives.• Responsible for developing sales strategies in line with defined annual sales objectives at all levels and promote Company‘s products, image and reputation through the management. Create an added value in terms of managing a fiscally efficient operation, costs and revenue flow, as well as trade spends (discounts and T&Cs).• A key member in the monthly commercial planning cycle working with marketing, customer marketing, finance and logistics.• Plans all promotional activities and forecasts for indirectly served supermarkets and wholesalers. Implement and plan all kind of displays, POP/stands and activities, responsible for the distribution of the products

• Reporting to Customer Development & Sales Director, in charge of managing Direct Customers making %33 of Turkey‘s business. Leading the Direct Key Customers with 6 account managers, 11 assistant account managers, 80 merchandisers with 50 million $ net sales in a year.• Plans all promotional activities and forecasts for direct customers. Plan and execute all display, stand/POP and on-shelf / in-store activities and responsible for the distribution of the products.

• Responsible from İstanbul / Trakya Region making %19 of Turkey ‘s business. Managing 5 account managers, 30 sales reps and 61 merchandisers with 33 million $ turnover in a year.• Responsible for achieving / exceeding sales targets and financial expectations of the company.• Plans all promotional activities and forecasts for İstanbul Region. Plan and execute all display, stand/POP and on-shelf / in-store activities and responsible for the distribution of the products.

• Responsible from Customer Management communication by category/channel for the indirect trade which is %70 of Turkey’s business. Create Go to Market & Channel strategy for the indirect trade.• Manage ASP (Average Selling Price) & mix management for indirect part and increase margins by 200 basis point.• Identify terms and condition gaps, opportunities/threats for indirect channel/customer. Participate to monthly commercial planning cycle.• Make post-evaluations of the promotions organized by marketing for the indirect trade. • Category management initiatives for indirect trade. (Portfolio management – 0 Level CATMAN)• Responsible from the training of all Account managers of “Basic Sales Techniques”

• Responsible for 5 key account sales representatives and 32 Merchandisers • Effectively managed the budgets in Direct Channel of 4 key accounts (BIM, Gima, Kiler, Ersan, Özdilek) with a sales target of 30% share of Turkey Key Accounts.• Plans all promotional activities and forecasts for those accounts. Implement and plan all kind of Displays, POPs and responsible for the distribution of the products.• Responsible for achieving / exceeding sales targets and financial expectations of the company.• Responsible from the cash collections and receivables of the customers as well as trade spending.