Established my own Digital Marketing Consultancy Company: efkg. It is an independent digital marketing consultancy company that helps its clients apply impactful solutions in an increasingly blurry, complex and tech-driven landscape. efkg moves beyond the traditional consultancy role and delivers solutions rather than recommendations. Solutions that are developed taking client’s specific needs into consideration and evaluated against their impact over client’s business.Core services… Show more Established my own Digital Marketing Consultancy Company: efkg. It is an independent digital marketing consultancy company that helps its clients apply impactful solutions in an increasingly blurry, complex and tech-driven landscape. efkg moves beyond the traditional consultancy role and delivers solutions rather than recommendations. Solutions that are developed taking client’s specific needs into consideration and evaluated against their impact over client’s business.Core services provided by efkg include:1. Continuous support to our clients' development efforts:- Business Development: Helping clients leverage new business or business-extension opportunities.- Strategy Development: Helping clients develop new strategies to accomplish their marketing goals.- Concept & Idea Development: Helping clients put new concepts & ideas into practice that will serve their objectives.2. Providing consultancy services on specific areas:- Branded Content Management: Content Development, Content Distribution (Earned & Paid), NativeAdvertising...- Digital Media Management: Budgeting, Managed Vs. Programmatic, Search, Social Media, Tracking, Reporting...- Monetization: Full-fledged Monetization Models, Introduction of New Models, Formats & Techniques, Yield Management...- Systems & Techniques: Ad-tech, Analytics, Benchmarking, Brand Safety, Tracking, Viewability…- Partnerships: Agency or Provider Selection, Contractual Topics, Evaluation & Improvement Techniques, ProcessDevelopment, Remuneration Systems…In a relatively short period of time, efkg managed to win businesses from local and global blue-chip companies operating in telecoms, media, banking, automotive and entertainment industries. Show less

Joined the Premium Programmatic Native Advertising Company Ligatus GmbH as a Managing Director, in charge of Turkey & Middle East. I have full responsibility for local P&L and act as the top-level decision taker for every business-related topic. Following our local success in Turkey, Ligatus GmbH had decided to establish the local entity under the name of Ligatus Iletisim Hizmetleri A.S. and given me the CEO role. Along with my business-related responsibilities, my duties primarily… Show more Joined the Premium Programmatic Native Advertising Company Ligatus GmbH as a Managing Director, in charge of Turkey & Middle East. I have full responsibility for local P&L and act as the top-level decision taker for every business-related topic. Following our local success in Turkey, Ligatus GmbH had decided to establish the local entity under the name of Ligatus Iletisim Hizmetleri A.S. and given me the CEO role. Along with my business-related responsibilities, my duties primarily include:Managing Sales, Account Management, and Publisher Management divisions:Driving force for all teams under those 3 divisions, to ensure that we deliver the maximum business results. High-level relationship management, troubleshooting, leading the publisher RFP’s, resource optimization are amongst my day-to-day responsibilities.Being an active member at the Product Committee:Constantly providing feedback to global product management teams and reviewing their outcomes in order to further improve our product based on the local needs of our clients and publishers such as ad-blockers, programmatic solutions, video, content recommendation systems…Establishing Ligatus operations across the Middle East:Selecting the right partners on the publisher side and connecting with key buyers on the buy-side to establish and grow Native full stack across the region. Show less

After 22 years at agencies, I decided to face a fresh challenge and joined the publisher side. My task at Hurriyet has been defined as helping the leading legacy publisher of Turkey transform into a digital one in the monetization area through improved Yield Management approaches & techniques. The KPI I’ve been assigned is to accelerate digital growth ahead of the industry average. My key responsibilities included;Close collaboration with and co-management of other digital departments:… Show more After 22 years at agencies, I decided to face a fresh challenge and joined the publisher side. My task at Hurriyet has been defined as helping the leading legacy publisher of Turkey transform into a digital one in the monetization area through improved Yield Management approaches & techniques. The KPI I’ve been assigned is to accelerate digital growth ahead of the industry average. My key responsibilities included;Close collaboration with and co-management of other digital departments: Working closely with content, tech, and traffic departments day-to-day in order to identify the most valuable content and the monetizable audiences while keeping the balance between the UX of digital assets and ad placement & applications.Real-time tracking of on-site & off-site metrics, directly or indirectly having an impact on digital monetization: Identifying and tracking the key metrics that would have an impact on the monetization. Detect, fix and improve key variables that are essential to digital growth (ie. higher e-CPMs), as the likes of Viewability, CTR, Ad-blockers being the primary ones.The transition from traditional sales to programmatic through new partnerships and effective use of ad-tech: Growing programmatic sales significantly over the past two years through leveraging related ad-tech technologies (eg. Ad-server), partnerships (ie. Ad-networks, SSPs, DSPs…), and pricing techniques (ie. dynamic optimization, price pressure…) without cannibalizing direct/traditional sales. Show less

I was assigned by the shareholders to establish and lead a Full-Service Digital Agency. United People began life with a single client and became a top-5 agency with 30+ million TRY billings and 20+ talents over the next 4 years as a result of our aggressive new business efforts.Avea, Finansbank, Monster.com, Bilkom, LCWaikiki, LG, Turkish Olympic Committee were among our clientele that agency had been supplying digital media (display planning, search engine marketing, social media… Show more I was assigned by the shareholders to establish and lead a Full-Service Digital Agency. United People began life with a single client and became a top-5 agency with 30+ million TRY billings and 20+ talents over the next 4 years as a result of our aggressive new business efforts.Avea, Finansbank, Monster.com, Bilkom, LCWaikiki, LG, Turkish Olympic Committee were among our clientele that agency had been supplying digital media (display planning, search engine marketing, social media planning…), digital creative (web and mobile site development, banner production…), influencer marketing (social media management, listening, blog activations) and analytics based on clients’ specific needs. Show less

I had dual responsibilities for Publicis Group’s leading agency brand (SMG) in Turkey. As Chief Intelligence Officer & Chief Digital Officer, I had the full responsibility of business development & digital media activities both for agency clients and the agency itself.For the clients;My teams were in charge of developing insight-driven integrated communications strategies for agencies’ blue-chip clients such as Avea, Turkish Airlines, Evyap, Procter and Gamble, Samsung, etc. I also… Show more I had dual responsibilities for Publicis Group’s leading agency brand (SMG) in Turkey. As Chief Intelligence Officer & Chief Digital Officer, I had the full responsibility of business development & digital media activities both for agency clients and the agency itself.For the clients;My teams were in charge of developing insight-driven integrated communications strategies for agencies’ blue-chip clients such as Avea, Turkish Airlines, Evyap, Procter and Gamble, Samsung, etc. I also led the digital teams that provided digital media planning and buying services to all agency clients.For the agency;My primary role had been winning new clients for the agency. Due to my success in converting big local pitches such as Evyap, Turkish Airlines, Cadbury's, Borusan Automotive, I’d been honored to be a member of the Group’s Global Growth Team that had overseen all new business activities for all EMEA markets. I also proactively contributed to selecting and nurturing the new talents for the agency by establishing Starcom Mediavest Academy. Show less

I joined Turkey’s first media audit and consultancy firm as a partner in January 2004. My responsibility within the company was helping brands increase their marketing budgets’ efficiency through providing media auditing and consultincy services.

I was hired by Starcom Worldwide, one of the leading global media services networks, to launch their operations in Turkey. We started with 4 talents and without any clients. However, implementing intensive new business strategies -including some significant wins such as McDonald’s, Procter & Gamble, Oyak Group- led Starcom Istanbul to become one of the top media agencies in our marketplace.

I’ve held various positions at Universal McCann, the first media agency in Turkey, ranging from intern planner to deputy general manager. Some of the clients I’ve provided media planning and buying services are as follows Akbank, Evyap, General Motors, Goodyear, The Coca-Cola Company, Nestle, L’Oreal, Unilever.