Emre Faks Knowledge Group

efkg is an independent digital marketing consultancy company that helps its clients apply impactful solutions in an increasingly blurry, complex and tech-driven landscape. efkg moves beyond the traditional consultancy role and delivers solutions rather than recommendations. Solutions that are developed taking client’s specific needs into consideration and evaluated against their impact over client’s business. As a fact that efkg is purely independent hence conflict-free, we are able to work for each and every member of the digital industry. Our current clientele includes brands, digital agencies, full service media agencies and publishers. The scope of services for each individual client is always defined based on client’s specific needs related to digital marketing. The most common client demands -so far- can be broken down into two levels: I. Continuous support to company’s development efforts: Business Development (Helping clients leverage new business or business-extension opportunities) Strategy Development (Helping clients develop new strategies to accomplish their marketing goals) Concept & Idea Development (Helping clients put new concepts & ideas into practice that will serve to their long or short term objectives) II. Providing consultancy services on specific areas: Digital Media Management (Budgeting, Managed Vs. Programmatic, Search, Social Media, Tracking, Reporting...) Monetization (Full-fledged Monetization Models, Introduction of New Models, Formats & Techniques, Yield Management...) Systems & Techniques (Ad-tech, Analytics, Benchmarking, Brand Safety, Tracking, Viewability…) Partnerships (Agency or Provider Selection, Contractual Topics, Evaluation & Improvement Techniques, Process Development, Remuneration Systems...)