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An experienced leader in strategic brand development and management at global scale; I have led creative teams developing brand and content marketing solutions and managed an agency delivering digital design, development and content services for high profile clients. I have devised content strategies and created multi-media content with a specific emphasis on data visualisation and storytelling.
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Head Of CreativeTesLondon, Gb -
Creative DirectorKantar Mar 2015 - Aug 2022London, United KingdomI was the global creative leader responsible for brand strategy, development, and operationalisation across all channels. I managed the strategic transition from 13 operating brands to a single global brand and a unified digital footprint.- Brand strategy and development- Developing at-scale design systems and solutions including brand books, additional guidance material, key templates, training programme and development of a brand ambassador network- Maintaining consistency and quality of brand expression across all channels- Management and development of global creative teams and functions- Bespoke creative development and leadership for high-profile campaigns - reports, animation, video, advertising and social media assets- Management of the digital content team - content strategy, commissioning, editing and proofreading -
Managing DirectorGraphic Digital Agency Jul 2014 - Mar 2018London, United KingdomWe scaled the business to meet the global needs of direct clients and the complex requirements of global projects managed by Kantar. The agency offered innovative data management, visualisation and communication integrated with existing client infrastructure and bespoke design solutions for high impact activations.C-suite level business development and client managementPartnership, product and service innovation Commercial management and developmentFull P&L responsibility
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Head Of Digital AgencyGuardian News & Media Nov 2011 - Jul 2014Leading the team offering digital services including platform development, design and content solutions for public and private sector clients. Full P&L and business development responsibility for the agency. I realigned the business to specialise in data visualisation which led directly to the agency’s purchase by Kantar in 2014.Management of digital content, design and development teamsComplete transformation of the agency proposition from education content for the public sector to data visualisation for the commercial sectorProject and programme managementAccount management of key clientsNegotiating the sale of the agency to one of these new clients - Kantar -
Head Of Business Development, Digital AgencyGuardian News And Media Jun 2008 - Feb 2012Heading up business development activities I work with the Digital Agency team who offer the digital skills showcased on guardian.co.uk to clients. Working on diverse projects ranging from educational websites for children to complex data presentation for specialist audiences. Responsibilities include new business generation, senior account management, forecasting and commercial development of new ventures.
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Events DirectorKable Oct 2003 - Jun 2008I managed the commercial events portfolio including multi-million pound exhibitions and was part of the management team that sold the business to Guardian Media Group.Full management of all event teams and activities in the business - exhibitions, conferences and training coursesPartnership development with public sector clientsResponsible for presentations and follow-up consultations during the sale of the company to Guardian News & MediaRetained as a director of the business after the sale -
Production DirectorMarcus Evans 1998 - 2001Working in London as a producer and then as Production Director in both the New York and Chicago offices
Emma Whitehead Skills
Emma Whitehead Education Details
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English
Frequently Asked Questions about Emma Whitehead
What company does Emma Whitehead work for?
Emma Whitehead works for Tes
What is Emma Whitehead's role at the current company?
Emma Whitehead's current role is Head of Creative.
What is Emma Whitehead's email address?
Emma Whitehead's email address is em****@****tar.com
What is Emma Whitehead's direct phone number?
Emma Whitehead's direct phone number is +4420765*****
What schools did Emma Whitehead attend?
Emma Whitehead attended University Of Oxford.
What skills is Emma Whitehead known for?
Emma Whitehead has skills like Digital Media, Strategy, Business Development, Digital Strategy, Publishing, Online Publishing, Management, Digital Marketing, Email Marketing, Account Management, Content Strategy, New Media.
Who are Emma Whitehead's colleagues?
Emma Whitehead's colleagues are Sarah Vhhh, David Cuthbertson, Jessica Grillo, J G, Kiren Masood, Dan Walker, Someone Else.
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Emma Whitehead
Greater Leeds Area -
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13ds.com
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