Erin Naismith Email & Phone Number

United States

Charlotte, NC, US

Digital marketing and marketing operations leader for B2B SaaS fintech organization. Responsible for digital demand and direct sales pipeline generation across channels including integrated search engine marketing, digital advertising, social media, website/inbound, email marketing and SEO. Also leading marketing operations function to include full.

Fort Mill, SC, US

Responsible for digital marketing strategy and campaign execution across core digital channels including paid search, SEO, email marketing, social media and web presence for B2B managed IT services corporation.

Charlotte, NC, US

Responsible for integrated marketing strategy development and program execution of B2B account-based marketing programs targeting key enterprise accounts for start-up SAAS company. Programs designed to build awareness, generate demand and accelerate the pipeline to support SAAS product sales. Tactics include content marketing, digital advertising, search.

Syracuse, NY, US

Digital marketing strategy group leader working with integrated agency teams. Generalist in areas of display advertising, social media, SEO, SEM and analytics. Internal subject matter expert and specialist in B2B digital marketing strategies and best practices including demand generation, lead generation, lead scoring and management, lead nurturing.

Syracuse, NY, US

Lead clients and internal teams through integrated marketing communications planning activities with a focus on digital. Responsible for diagnosing marketing communications solutions to clients’ key business challenges. Special focus on B2B marketing serving the healthcare, financial services, energy, building and construction, manufacturing and.

White Stone, VA, US

Supervised planning and execution of B2B marketing communications program for Fortune 1000 client. Deliverables include print advertising, online advertising, website design and development, direct marketing, email marketing and sales enablement. Lead all digital marketing initiatives for agency accounts from start to finish. Managed three-person account.

US

Managed digital marketing program for agency’s largest account, the North Carolina Division of Tourism, Film and Sports Development. Online program included content marketing, email marketing, display advertising, media planning and placement, website strategy, database management and analytics.

Managed client relationships and integrated marketing communications strategy for several agency accounts including FedEx Kinko’s/FedEx Office, Sallie Mae Corporation, Welch Allyn, OKI Printing Solutions, Colgate University, Regus and The Food Bank of CNY. Managed four-person account service team.

Served as lead project manager and primary client contact for digital agency accounts including Under Armour, Black & Decker Corporation, Sylvan Learning Systems, Smithsonian Institution, Towson University and Johns Hopkins University. Responsible for managing all phases of project execution including resources, scope of work, budgets and project plans.

Amstelveen, NL

Served as account manager for digital agency accounts including Symantec Corporation, Royal Caribbean International, Celebrity Cruises, MINI USA, IKEA and Lexmark International.

Irving, Texas, US

Assisted database marketing account teams in execution of large-scale direct marketing programs for national non-profits including American Diabetes Association, Arthritis Foundation and Catholic Relief Services.