Alex Andrade Email and Phone Number

Control and Automation Engineer graduated at UFSC with a postgraduate degree in Business Management at FGV. I am working with Media and Performance since 2016 for all business segments, dealing with advertising agencies and advertisers directly.As Media and Performance Manager at Publya, I lead a team that focuses on excellence and responsible for more than 500 paid media campaigns per month. Working with media planning, platform implementation, campaign performance management, and technical customer service. The constant search for knowledge is fundamental, and today I am specialist on the most important digital media platforms:• DV360• Verizon• MediaMath• Xandr• Facebook Ads• Google Ads• Linkedin Ads• Twitter Ads• Pinterest• Tik TokIn addition to media buying platforms, I also work with platforms for catching, building, and managing audiences, such as Google Tag Manager and Tail's DMP.To improve the campaign management service, I always look at on real business results, so I also work with data analysis tools like Google Analytics and Campaign Manager 360 for advanced audits and campaign attribution.