Vineet Singh Email & Phone Number

Noida, Uttar Pradesh, India

 Responsible for driving content sourcing and monetization business for Times of India and Newspoint (news aggregator platform) Key areas - Content management and sourcing, publisher development, account management, data and analytics, improving engagement, revenue optimizationRoles & Responsibilities: To drive MAU & Revenue of News portal - TOI & Newspoint (news aggregator) via content syndication• Responsible for driving content aggregation business of Times Internet (Newspoint) – publisher development/on-boarding, contracts/agreements with all publishers, revenue model, technical integrations, tracking, content management system, provisioning and payouts• Driving traffic for the News Businesses through partnerships with OEMs (Oppo, Vivo, Samsung, Transsion, Jio STB, JioBooks) and strategic tie-ups with third-party apps and platforms (MSN, Opera, Veera etc.) resulting in XX mn MAU • Scaling publishers supply on Newspoint platform and increase the publishers base as per editorial, OEM’s and browser requirement• Publisher on-boarding and account management of 300+ publishers (Global and India)• Responsible for content syndication and monetization for News business (Newspoint) in 14 +languages • Responsible for content optimization plan i.e. data analysis of language-wise traffic, category-wise traffic, format-wise traffic etc.• Building new content categories – identifying and negotiating with partners across different categories - Astro, Devotion, Gaming etc.• Data and analytics - users, PVs, time spent, ARPU, bounce rate, revenue etc• Product-level partnerships – API integrations, Feed integrations, GA tracking, Creation of dashboards etc• Driving business in sync with product, analytics, tech and design team • Ad-code analysis and optimization for generating revenue from the traffic (both direct and network ads)• Responsible for provisioning, pay-outs and maintain/improve the net margin, thus responsible for revenue optimization and P&L

Gurgaon, India

• Responsible for revenue generation via performance-based campaigns across category• To conceptualize and plan to open new revenue streams from categories like Fashion, Ecom, Retail, F&B, Audio, AlcoBev • To create robust win-win value propositions & strategic fit for partnerships• To handle digital sales, influencer led campaigns (and meet-ups), and BTL activations as a part of campaign• Generate sales and explore for monetization opportunities for magicpin keeping B/E (burn by earn in mind)• Create customized proposals for brand pitches and upsell pitches – drive KPIs and lead ROI driven campaigns• Generate insightful campaign reports through research and analysis highlighting key performance metrics to engage brands• Pre-campaign understand and analysis of user & brand behavior to adopt to campaign strategies to drive sales

Delhi Area, India

To develop new business along with the existing ones to generate revenue via Radio Activations• To strategize monthly, quarterly and yearly plan to reach to meet sales target• Customized pitches to clients/brands and media agencies and generate sales via 360 solutions – ATL (FCT sales and content integrations), BTL Activation and Digital Activation• Curating Intellectual Property (IP) and generating revenue via sponsorship and event sales• Handling and generating revenue via RWA Activation, Corporate Activation, College Activation, Event and Sponsorship Sales• Maintaining the P&L and pre-defined profitability ratio w.r.t North zone of activations and brand solutions department• Marketing alliances with vendors, event management firms, organizing concerts and other on-ground events• Work closely with creative team, programming team, production team and vendors to execute the campaign

Connexun, a Geolocation App, features commonalities between the user’s country of #ORIGIN and country of #INTEREST. Users are pushed common News, Points of interest and People around them. To design the strategic and vision document for the brand and work on growth matrix• Strategic marketing alliances with relevant mediums – Airports, Embassies, Travel operators, Telecom/ISP providers etc.• To increase the visibility and awareness of the brand – Connexun (mobile application) via different marketing tools -marketing activations, strategic alliances, PR, events, conferences, etc. • Handling the communication, creative and marketing elements like standees, flyers, e-mailers etc. • Work on cost per contact model for app downloading wherein ROI is the key• Product development, app testing, bug reporting and tracking in co-ordination with technical team and creative team• To create revenue generation opportunities via media sales and strategic alliances

Delhi

• To work on sales pitch and generate revenue via experiential marketing campaigns for brands• Identify potential brands in the niche space and pitch them the value proposition with sales objective in mind• Space selling of the ambient media (uncluttered) and work closely with partners like malls, RWAs, corporates, retail chains, cafes, airports, airlines (in-flight promotions) to generate alternate source of revenue for them• Client servicing and new business development to achieve revenue targets• Successful execution of experiential marketing campaigns like sampling, one on one engagement, launch event, BTL activation, vanilla brandingPrimary & Secondary research for developing media planning for brands by identifying relevant mediums keeping ROI and CPC in focus• Developed and successfully executed the operations and campaigns for clients across different sectors in captive environment – FMCG, BFSI, Telecom, Timeshare, E-Commerce, Wine & Spirits etc. Launching product specific campaigns – ITC Foods, Pernod Ricard, Zydus Wellness, MTS and others• Handling revenue and accounts related activity like P&L, invoices, quotations, PO, estimate, proforma.

London

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Delhi (India)

 Responsible for operations and maintenance of Reliance network Liasoning with government agencies like MTNL, BSNL, TRAI, DOT and private operators like Airtel, Vodafone, Idea etc. Techno-commercial projects, GSM & CDMA projects Resolving customer issues within given SLA. Managing complex business relationships, both internal and external

M.B.A, International Management - Marketing

Activities and Societies: Entrepreneur societyWinner of live project of the 'design a tagline' challenge for Managing Director at PB.

B.Tech, Electronics & Communications

Activities and Societies: Entrepreneur Society, I.S.T.E (Indian Society for Technical Education), Literary Society, Drama SocietyMerit.

Education record