Founder & CEO

1- Analyzed how the brand is positioned in the market and crystallize targeted consumers insights 2- Provided the vision, mission, goals and strategies for the brands.3- Translated brand strategies into brand plans, brand positioning and market strategies 4- Preparing annual target, rebate formulas, marketing budget and ordering plan .5- Preparing annual and monthly sales targets for sales channels (retail, wholesale and projects).6- Prepare annual target, rebate formulas, marketing budget and ordering plan with suppliers .7- Establish performance specifications, cost and price parameters, market applications and sales estimates 8- Managing and developing P&L and driving market growth.9- Maintains sales staff by recruiting, selecting, orienting, and training employees.10- Measure and report performance of all marketing campaigns, and sales strategies against goals (ROI and KPIs) 11- Coach the team and get the best from everyone 12- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues 14- Oversee marketing, advertising and sales promotion activities. 15- Monitor product distribution and consumer reactions 16- Brainstorm new and innovative growth strategies 17- Align the company around the brand’s direction, choices and tactics.Products: - indoor and outdoor lighting.Business Trips: -China and UAE.

1- Managing the partnership with the existing distributors and industry in the assigned areas.2- Developing a stronger distribution channel.3- Focusing on customer service.4- Managing the full P&L 5- Working closely with internal and external resources to develop and lead the best strategy plus handle solutions of possible logistic issues.6- Participating in Trade shows & Special events.7- Gain new leads and secure follow ups.8- Developing channel and specific sales strategy.9- Implementing sales and promotion reporting tools.10- Completes sales operational requirements by scheduling and assigning employees; following up on work results.11- Maintains sales staff by recruiting, selecting, orienting, and training employees.12- Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.Products: -Consumer Electronics and other products.Business Trips: -China.

1- Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.2- Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.3- Implements sales programs by developing field sales action plans.4- Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.5- Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.6- Completes sales operational requirements by scheduling and assigning employees; following up on work results.7- Maintains sales staff by recruiting, selecting, orienting, and training employees.8- Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.9- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.10- Contributes to team effort by accomplishing related results as needed.Products: -Mobile Phones and TVs.Business Trips: -China, UAE, Italy , Greece and Cyprus .

• Achieves customer service objectives by contributing customer service information and recommendations to strategic plans and reviews.• Preparing and completing action plans.• Implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits.• Identifying customer service trends; determining system improvements; implementing change.• Meets customer service financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Determines customer service requirements by maintaining contact with customers; visiting operational environments; conducting surveys; forming focus groups; benchmarking best practices; analyzing information and applications.• Improves customer service quality results by studying, evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results; implementing changes.• Maximizes customer operational performance by providing help desk resources and technical advice; resolving problems; disseminating advisories, warnings, and new techniques; detecting and diagnosing network problems.• Communicating with the Middle East office in Dubai about the spare parts and the SAWP boards by emails. Communicating with the Middle East office in Dubai about the new shipments to adjust the ratio of the swap, also calculate the failure rate of each model to adjust the spare parts and the swap through the life time of the model.• Communicating with the Middle East office in Dubai to adjust the claims of the IRIS (software support by Siemens to get the money of the repair and the replaced spare parts).Products:-Mobile Phones