 Lead the construction of the new structure of the new area focused on optimizing the processes, guidelines, improvement of strategies, metrics and commercial results to increase the value of the business services portfolio, guaranteeing 100% compliance with the companies that own concession assets, obtaining the profitability required by the company. Lead the design and implementation of the Business Plan for each of the new projects, in order to guarantee an increase in the profitability of the company. Lead the analysis and control of contracts, establishing control parameters in order to supervise each of the obligations established in the contracts (kiosks, bridges, shopping centers, macrobus, airports, urban furniture, buses). Define and implement analysis strategies and business strategy to increase levels of monitoring and control of results. Develop and implement strategies and cost and price analysis to ensure the profitability of services and ensure the target ROI. Develop and manage budgets to maximize the use and saving of resources.

 Develop and implement a strategy to ensure the structure, strategies and procedures of the department and optimize the communication, flow and relationship between the commercial and operational area, achieving a 20% increase in sales in Incarso Shopping Centers. Develop and manage budgets to maximize the use and saving of resources, guaranteeing a product profitability of 40%. Define and implement sales, inventory and availability controls.

 Ensure the profitability increase of the business services portfolio by 30% with the restructuring and transformation of the processes, guidelines and metrics of the area, in order to improve the relationship with all the strategic partners. Develop the quantification of proposals, establishing appropriate parameters, determining prices, workflows, policies, guidelines and sales processes for Grupo Carso products such as: Shopping Centers, Edo de cta SEARS, Edo de cta TELMEX, Revista Asomate, EDICO, LADATEL, UNO TV and DISH cards.