• Establish channel forecast to inform monthly budget and tactic allocation based on learnings and opportunities. • Lead testing and project roadmap, including bidding, placement, and audience testing, to increase customer acquisition and reduce CAC.

• Autonomously led three client accounts, managed paid social and paid search channels and was actively involved in creative testing and strategy. • Collaborated with third-party vendors and ad partners on debugging campaign issues and implementing app tracking and web-attribution marketing solutions. Key Accomplishments: • Oversaw the implementation, testing, and measurement of the Google tROAS campaign• Forecasted ROI to inform year-long growth plan, including monthly budgets, channel mix, and project prioritization. • Developed creative framework and managed a team of motion graphics designers to streamline the ad creation process• Led three channel expansions and tactic testing • Spearheaded SKAN 4.0 implementation to improve iOS tracking infrastructureMarketing Tech: AppsFlyer (MMP), Google Suite (Firebase, GA4, TagManager), Rockerbox (Web-attribution), Meta CAPI

• Proficiency in managing and optimizing campaigns. Channel experience: Facebook, Snapchat, Pinterest, Google UAC, and Apple Search Ads. • Extensive experience testing ad creative, ad copy, audience, and landing pages to maximize conversion rates. • Collaborated with designers to develop compelling direct-response ads backed by data.• Built, maintained, and automated marketing dashboards to enable accurate reporting of budget and pacing, marketing performance, and timely reporting.

Provide reporting, analytics, and data automation services for clients within the hard-money industry.