Paid Media Expert
Current- Conducted structural audits using best practices like Hagakure and Searchmentation structures, implementing bidding strategy tests using SA360, resulting in a 30% increase in overall account performance.- Managed the creation of over 150 new campaigns for mega brands like “New Balance EMEA & ASUS EMEA” from planning to execution and reporting, utilizing project management tools like Air-table and Sales Force, achieving a 40% increase in client satisfaction and retention rates.- Developed custom reporting processes in Google Ads, Facebook Ads, and Google Analytics and a weekly checklist with utilization of Smartly.io to automate ad creation and optimize cross-channel budgets for New Balance paid efforts, achieving a 20% increase in ROAS and reducing manual workload by 30% which reduced manual errors by 50% and enabling real-time campaign performance insights.