Eoin Mulvihill Email & Phone Number

Wexford, County Wexford, Ireland

Scurri has the Vision of Connecting Commerce by optimising the ordering, shipping and delivery process for customers. We help online retailers quickly, securely & accurately manage the shipping of their goods to their customers.

Dublin, Leinster, Ireland

• Alignment of digital projects strategy with overall marketing activity plans to assist conversion of digital, print, radio, TV and communications activity• Liaising with our internal product, sales and marketing team to optimise demand generation campaigns and drive conversions on Volkswagen.ie, microsites and apps• Leading our creative and media agencies to create, monitor and optimise demand generation cam- paigns for key digital products including car connectivity services• Partnering with our technology developers in Volkswagen Germany to roll out new feature apps to the Irish market• Working with our Fleet Manager to align on B2B demand generation campaigns• Launching and optimising the performance of CarExplainer.ie - a thought leadership content marketingplatform that plays a key role in our demand generation strategy• Working with key stakeholders in Audi Ireland, Skoda Ireland, Seat Ireland, Cupra Ireland, VolkswagenPassenger Cars and Volkswagen Commercial Vehicles on shared digital projects• Responsible for ensuring customer data captured by Volkswagen Ireland across all touch points is man-aged in line with GDPR and European legislation• Collaborating with the After Sales Marketing Manager to ensure a strong digital customer retention pro-gramme is in place• Analysing customer data across all touch-points and optimising the lead life cycle• Utilising machine learning to predict prospects’ affinity for products and serving them with bespoke mes-saging to nurture them through each stage of the lead cycle• Reviewing and optimising the email marketing strategy for OTA updates and connected car services• Localising central European campaigns and activating across all digital channels• Leading a team of off-site developers, creative and media agencies to launch new projects• Managing one direct report and supporting other members of the team• Leading a tender process to appoint a new digital development agency

Dublin, Leinster, Ireland

As Digital Marketing Manager for Ireland's No.1 car brand, my responsibilities include:Management of all digital media elements across brand, tactical, product & sponsorship national campaignsContinuous optimisation of all campaigns to ensure optimum digital spend and digital KPIs are metdevelopment and approval of all digital creative/copy – display, search, social, VOD and digital POSResponsible for Social Media strategy (FB, IG, Twitter, LinkedIn, YouTube)Responsible for retailer asset creation and ongoing training/point-of-contact for retailer network on all digital marketing queriesKey achievements:112% YOY increase in web traffic to key digital properties Successfully launched pre-booking for ID.3 1st Positive uplift across all digital KPIsWinner: The Grand Prix Prize - 2019 Irish Content Marketing Awards (Future Focus Series w/ The Journal and PHD)Winner: Best Annual Strategy - 2019 Irish Content Marketing Awards (Future Focus Series w/ The Journal and PHD)

Dublin

Responsibility for key developments and content around Toyota.ie and Lexus.ie, working closely with agencies, stakeholders and colleagues in Marketing, Product, After Sales, Used Cars, Fleet, Finance & IT on product updates and all other site developments.Working with digital agency on all AdWords, Social and Display campaigns to optimize spend and performance based on defined objectives.Leading a selection of digital projects including launch of Microsites.Planning, executing, and measuring conversion tests to optimize online user experience and ensuring the digital customer journey is best in practice.Assisting with the development and support of all digital marketing campaigns, in conjunction with internal colleagues and external agencies.Ensuring digital campaigns reflect traditional media campaigns.Implementing an SEO program for Toyota.ie, other Toyota related sites, and Lexus.ie to ensure optimisation for key brand & search terms.Developing a set of digital standards for dealerships and acting as digital point of contact for provision of assets, support and queries.Designing, delivering and reporting of email marketing campaigns for CRM initiatives, increased site conversions and loyalty initiatives.Managing social strategy around Facebook, Instagram, Twitter and YouTube and other social media platforms.Creating and delivering presentations and workshops in Digital Marketing for the retail network. Liasing with Dealers on the digital aspect of their marketing plans. Keeping on top of latest social media and digital marketing trends and driving new ideas for best practice.

Dublin, Ireland

During my time with SsangYong the brand acquired the highest volume of press coverage in Ireland to date. Reporting directly to the CEO, my role included:Directing all communications to national mediaCreation and distribution of press releasesHosting, organisation and follow up of press daysConcept and execution of media and consumer product launchesCreating and implementation of a national social media strategyATL Media planning and buyingIdentifying, Organizing and Booking trade shows and eventsLiaising with the CFO, CEO and Dealer Development Director to create and implement a three year tactical and five year strategic business plan for the franchiseBrand Ambassador relationship management Staff recruitment and training for events / trade showsProgramme & project managementIdentifying and targeting niche market groupsManagement of press fleet Overseeing of various digital projects including SEO, PPC, Ad Words, Display Advertising, Facebook, LinkedIn and Twitter AdvertisingDesign of all advertisements, including display, print, billboard, outdoorEvent management, booking, planning, design, Deliverance of monthly, quarterly, biannual and annual reports to key personnel in India and Korea

Dublin

My role at Lime Interactive Ltd. includes overseeing the delivery of traditional and digital marketing and public relations solutions to a select number of blue-chip clients. Ensuring the successful roll out of my clients' marketing strategy is my number one priority.Lime Interactive is a communications agency specialising in traditional and digital public relations, online marketing and compelling media production.We are adept at creating innovative bespoke solutions, both on and offline, for a range of sectors.We are based in Dublin 12, and are wholly Irish owned. Our work covers a multitude of disciplines including journalism, SEO, marketing, PR, video production, finance, and business development.

Dublin

Together with the MD I researched, developed and executed a cross platform strategic initiative for growing business for a key corporate client. Duties involved training staff, liaising with existing marketing communications companies to formulate an effective strategy. Key achievements included bringing the company from having no knowledge of digital marketing to being a completely social organization where staff continue to contribute online, significantly increasing the brand's reach and conversion rates.

Dublin

Direct Selling to the public at trade shows, exhibitions, shopping centres throughout Dublin and Leinster areaI ranked in the top five sales people across the entire franchise of over 55 teams in four countries (Hong Kong, USA, Ireland, UK)Managing, motivating and training the new recruitsOrganizing rostaOur team of five/six sales professionals broke all sales records ever held for the entire franchise over a nine year period

National

Establishing Points of Sale in various retail locations throughout Ireland and engaging in direct selling to the public as part of cross-national campaigns for a range of blue chip brandsReceived advanced sales training directly from Hewlett Packard HQHewlett PackardEircomMicrosoftDebenhamsConsisitently Achieving High Sales TargetsManaging staff on the fieldReporting sales figures to the Sales Director

Professional Academy Diploma, Artificial Intelligence For Business

Professional Diploma In Digital Marketing

1.1 Ba (Hons) Degree, Media Production Management, First Class Honours

Project Management, Consumer Behavior, International Media Marketing, Human Resource Management, Finance, Law

Hnd In Media Production Management, Distinction

Leaving Certificate

Activities and Societies: Student's Council Member, Athletics