Elizabeth K. Email & Phone Number

Experienced Marketing and Analytics Research Manager with a demonstrated history of working in the publishing industry. I specialize in marketing campaign management and data analysis. I have background in identifying and incorporating best practices and innovative solutions to increase digital subscription businesses.

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  Marketing Manager

  Encyclopaedia Britannica

  Oct 2018 - Present - Chicago, Il

  -Manages marketing and data analytics team for the Encyclopaedia Britannica consumer business-Supports a multi-million dollar subscription business across Encyclopaedia Britannica and Merriam-Webster brands-Manages annual marketing calendar to execute cross-channel campaigns to meet revenue goals-Implements and reports on the consumer marketing strategy for Britannica and Britannica Kids-Oversees the affiliate marketing program-Crafts creative briefs outlining goals of the campaign to provide clear direction to creative teams both internal and external-Assists with managing third-party vendor relationships and provides guidance for audience acquisition and brand strategy