Elizabeth K. Email & Phone Number

Denver, Co, Us

Chicago, Il

-Manages marketing and data analytics team for the Encyclopaedia Britannica consumer business-Supports a multi-million dollar subscription business across Encyclopaedia Britannica and Merriam-Webster brands-Manages annual marketing calendar to execute cross-channel campaigns to meet revenue goals-Implements and reports on the consumer marketing strategy for Britannica and Britannica Kids-Oversees the affiliate marketing program-Crafts creative briefs outlining goals of the campaign to provide clear direction to creative teams both internal and external-Assists with managing third-party vendor relationships and provides guidance for audience acquisition and brand strategy