Eugene Ponomarenko Email & Phone Number

Reunion

Head of Marketing at Sellzone - start-up project by Semrush (www.sellzone.com)Main duties:* Marketing strategy and tactical implementation* Revenue, retention & profitability growth* Team-building and team management* Growth hacking & experiments* Budgeting and forecasting

San Francisco Bay Area (remote position)

Main responsibility: Company performance KPI's growth * Analytics: strategic and daily analysis, growth initiatives search and implementation* Customer acquisition: Paid search, Affiliate, Referral, E-mailing, Organic (SEO), Social Media* Product development: Landing page development, Content, A/B testing* Brand building: Content strategy, copywriting, PR

Russian Federation

• Developed digital strategy and follow it on daily basis: web-sites, SMM, PPC, content, digital services;
• PR & Communications: created a communication platform -> implement it with news agenda, interview & commentary program, new media relations – e-mailing, bloggers;
• Brand management: in charge for analytics, brand strategy, creative, national and local campaigns;
• GR: supervising 2 plants for city administration negotiations, lobbying, sponsorship & charity.Key… Show more
• GR: supervising 2 plants for city administration negotiations, lobbying, sponsorship & charity.Key projects & achievements (details by request):
• Implementation of communication platform: +XX% annual brand-awareness growth;

Russian Federation

• Develop marketing strategy for 3 brands & implemented it in 5 years marketing plan;
• Created and supervising of 7 360-degrees national campaigns;
• Created digital function from zero: strategy, annual plan, 6 websites, SMM, retail digital tools, etc.;
• Develop a retail concept from the scratch – Color Studio;Key projects & achievements:
• Improved #1 position for Tikkurila brand by reaching brand-awareness level as high as 91%;
• Reached brand awareness growth… Show more

Russian Federation

• Develop marketing strategy and annual tactical plan from the scratch;
• In charge for all PR & anti-crisis activities on daily basis;
• Creating and supervising advertising campaigns - OOH, Digital, Transport, Press;
• Driving & managing force for all B2b events – exhibitions, conferences, forums.Key projects & achievements:
• Result of marketing activities: increase of B2B portfolio: + 94% (in $);
• Result of marketing activities: increase of private-banking… Show more

• Covered 100% marketing activities as a part of marketing team for ~ 15M population region;
• Event-management – made more than 30 different events;
• PR – Prepared more than 100 commentaries and articles;
• Developed professional marketing kit for sales forces from the scratch;
• Specific conditions - everything done with "zero" budget.

• Key projects and achievements:
• Driving force for PR - commentary program, articles - more than 250 done;
• Event Management (B2B): organizing conferences, forums, seminars - more than 80 done;
• Key contact with international business associations – lobbying, events, networking, PR;
• Supported sales for negotiations - POSM development, presentations, corporate identity.

Bachelor'S Degree, Public Relations

Bachelor'S Degree, Public Relations

Public Relations - Joint programm with Towson University (USA)