Épris Richardson Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

• Maintained 8 company sites, optimizing for touch devices and SEO, resulting in a 12% increase in organic traffic and user satisfaction.• Liaised IT and Business Development teams in building two eCommerce sites and a service site from the ground up in 1 year and migrated an eCommerce site using best practices.• Trained 4 designers on best practices for HTML and CSS, resulting in a reduction in front-end errors across product pages, email templates, and marketing materials.

Raleigh, North Carolina, United States

• Executed development of a social media platform in three weeks, onboarding 50% of attendees at launch; fostering connectivity among 100+ female entrepreneurs in diverse sectors.• Developed a responsive pricing calculator that provided immediate estimates based on user input; improving sales team efficiency, allowing reps to handle more inquiries weekly.• Collaborated to engineer an event gamification mobile app in six months giving hosts insight into user engagement metrics otherwise inaccessible except by survey.• Debugged a critical issue with the QR code generator affecting 5 organizations, leading to the successful creation of over 100 event badges, enhancing overall user satisfaction.

Acton, Massachusetts, United States

• Collaborated with a cross-functional team to migrate an online app from WordPress to React in 3 months, improving security and scalability, and decreasing page load time by 7%.• Introduced efficient backend API data handling processes for food ordering using Axios, leading to a 15% reduction in data transfer errors and a better overall user experience.• Aided in integrating Google Maps and Autocomplete APIs resulting in improved route optimization and an improved user experience.• Championed the setup of Google Analytics, facilitating the tracking of user interactions in app; insights gained enabled data-driven decisions that increased overall performance.• Enhanced ad targeting and increased conversion rates 23% by setting up Google Ads and Tag Manager, streamlining campaign tracking and user interactions.• Improved the user experience of the ordering process, reducing the number of abandoned carts by 3%.

Charlotte, North Carolina

- Collaborated with IT in building two eCommerce sites and a service site from the ground up in 1 year and migrated an eCommerce site using best practices.- Mentored junior developer in department practices, leading to faster request to production times.- Adapted Google Marketing Platform. (Analytics, Tag Manager) and Google Search Console into eCommerce sites for eCommerce tracking and SEO, resulting in an average of 7% increase in organic search traffic.- Maintained seven company sites, updating UI/UX, accessibility, and optimizing for touch devices and SEO.- Mentored designers on basic HTML & CSS markup for product pages, email templates, and marketing materials.

Southfield, Mi

- Managed up to 20+ projects simultaneously, including rush orders, with deadlines of 24 hours or less.- Converted .jpg/.png logo images to vector in Illustrator as requested.- Delivered assets via atEase/Facilis online management system.- Designed eBlasts in MailChimp.- Created interactive forms in InDesign.- Developed virtual mockups of artwork on the merchandise.- Created new merchandise and webstore ideas to be presented to prospective clients.

Detroit, Mi

Formerly I A.M. Creative LLC- Maintained internal workflow via Podio- Oversaw design projects and processes- Designed websites in Adobe Muse- Communicated with clients for thorough creative briefs to deliver quality product

Troy, Michigan

- Created digital menus, point-of-sales sheets, collateral, etc. using InDesign, Illustrator, Photoshop and Word - Established and maintained branding for education dining division- Kept consistency in the branding of cafe division- Worked along-side cafe managers to ensure the design of menu boards succeeded in assisting with the growth and satisfaction of customers- Created mini videos in After Effects for use on digital menu boards- Pushed menu board content to the system using VitalCast software

Auburn Hills, Mi

- Design vouchers and business cards cohesive to the Palace brands in Photoshop and Illustrator- Worked with creative director to keep printing and copy write errors to a minimum

Bachelor Of Arts - Ba, Graphic Design

Concentration in Web Development

Associate Of Applied Science, Graphic Design

Bachelor Of Fine Arts (Bfa), Visual Communications

Activities and Societies: Design Club Vice President 2011 - 2012