• Manage multiple data analysis and customer experience projects across two job roles while meeting performance goals• Routinely communicate with social team to review content performance and adjust strategy accordingly• Initiated weekly insights report to make data-driven decisions around content and creative assets• Restructured monthly executive metrics report and launched a/b test ensuring 30% engagement increase

• Curated content, wrote copy, and monitored 17K+ quarterly inbound messages across 3 platforms• Initiated LinkedIn admin audit to reduce quarterly process time by 50% and member access by 71%• Boosted followers to 10.4M and increased yearly total customer experience (cx) results by 226% • Analyzed quarterly social trends and data insights to improve platform strategy and increase results • Leveraged agile methods: daily scrum, monthly sprint planning, retrospectives, and feature presentations• Published content, engaged and monitored messages during Red Hat acquisition, The Oscars, IBM’s global digital event, COVID-19 responses, and other major campaigns

• Analyzed campaign data and provided testing recommendations to reduce cost and increase engagement• Communicated with advertising agency to build a paid media strategy, execute plan and optimize efforts• Partnered with world-wide team to develop digital customer journey and created web page experience• Collaborated with business leaders and steering committee on a strategy to increase office satisfaction

•Manage SaaS and on-prem onboarding product portfolios to improve self-serve customer experience•Communicate cross functionally with Engineers, Marketers, and Product Managers to onboard products in IBM Marketplace and increase online revenue•Analyze and report marketplace metrics using Data Analytics and Heat maps to follow customer behaviors•Trained and mentored 11 international team members team members to manage own product portfolios•Assisted developers in digital tool improvements resulting in 40% onboarding time reduction•Contributed to achieving best quarter to date (300% conversion rate increase) for self-serve revenue Recruiting/Event projects:•Completed internal IBM Interview Certification•Reviewed 120+ resumes for the selection of 2018 marketing interns and full-time hires•Assisted Talent Associate with the 2017 and 2018 summer intern program with administration tasks and planning networking events•Interviewed 30+ undergraduate business students at an interviewing event on college campus•Collaborated with Steering Committee and Management to develop onboarding guide and improved employee office experience based on data gathered from quarterly survey•Completed Design Thinking facilitation training and applied frameworks in presentations and workshops

•Assisted Program Managers during events across Texas with administration tasks, contracts, and logistics for over 800 guests•Supported recruiting team with on and off-campus recruiting events for prospective students•Managed $500,000+ events budget and handled contracts with vendors following procedural timelines•Created social media and monthly newsletter content reaching 600+ students and reported monthly data analysis•Collaborated with Human Resources to create staff guidebook, achieving 20% reduction in training time•Scheduled and coordinated onboarding and program events for 200+ professional students•Partnered with Amazon to develop Whispercast, managing distribution of digital assets for 500+ students

• Reviewed 300+ student profiles quarterly for compliance with requirements for disbursement process• Compiled and maintained a database of 1,500+ students for services at colleges across the nation• Developed and presented four financial and program-orientation webinar Powerpoint presentations• Engaged with 40+ students weekly on academics and aligned them with most suitable financial package• Researched and developed curriculum plans to aid in college completion for 20 struggling students

•Developed the social media presence (Twitter, Facebook, Instagram) for the program resulting in an 8% increase in readership.•Compiled information on 72 fraternal organizations utilizing Excel and assisted with the creation of the annual Greek Life guidebook.

Collaborated with coworkers for closing duties as well as overnight floor and sale sets. Inventoried all merchandise in store and handled cashier duties. Involved with a fast-paced work environment during weekends and holidays