Erica Belanger Grillo Email & Phone Number

Boston, Ma, Us

Anoka, Minnesota, Us

- Lead cross-functional teams responsible for marketing communications, e-commerce, digital marketing analytics, and design to establish and execute strategic goals aligned with an omnichannel strategy across the business- Drive the enablement of marketing technology platforms - ensuring seamless integration across all portfolio brands and tools within the Vista Outdoor digital ecosystem - Focus cross-team resources on enhancing the quality and accessibility of first-party data to enable enhanced personalized marketing automation and improve operational efficiency

Anoka, Minnesota, Us

- Foster an integrated marketing approach across all brand teams with focus on channel strategies and performance metrics across paid media (display, social, affiliates, search, etc.), organic search, social, email, and any other key digital platforms. - Prioritize & translate business requirements to system requirements that adhere to IT policies and security/privacy mandates. - Serve as a liaison to the IT team from a digital marketing perspective to consolidate feature requests and identify key platform partners to leverage as part of the Vista ecosystem - Lead and manage innovation spaces in digital marketing technology to meet emerging needs in the business (new data sets, new platforms, etc.)- Understand existing and emerging social and digital platforms and support brands in identifying opportunities to scale or build new capabilities- Deliver insights from ecommerce and digital marketing data at the corporate level to better understand business performance and improve future marketing strategies

Anoka, Minnesota, Us

Work with the complete portfolio of Vista Outdoor brands to provide digital marketing strategy and performance recommendations across key channels, including but not limited to search marketing, PPC, social media (paid & organic), display advertising, influencer initiatives, and affiliate marketing. Key responsibilities include understanding marketing spend and performance at the corporate level, identifying trends and insights to optimize performance and spend across all brands, and identifying emerging digital marketing technologies and platforms to drive a consumer centric approach to digital marketing. Close collaboration is required with digital marketing leads and their teams at each of the Vista business units (comprised of related brands), the broader digital marketing strategy team, and the IT and ecommerce platforms teams to foster and promote a truly integrated experience for the end consumers.

Chuo-Ku, Hyogo, Jp

Coordinate with the performance run category marketing team, global communications team, and regional marketing teams to determine priority campaigns for each upcoming season. Assist in establishing the creative approach for each campaign, developing materials, and determining how the campaign will executed across digital channels.

Chuo-Ku, Hyogo, Jp

Developed comprehensive digital marketing toolkits inclusive of strategic recommendations, ecomm, email, organic social, paid social, and paid media assets to support major global campaigns focused on performance run products. Worked with an internal creative team on the creation of all assets and distributed the content to all global regions.

Chuo-Ku, Hyogo, Jp

Served as the marketing liaison between the fitness apps team and the ASICS regional teams to leverage ASICS Runkeeper and ASICS Studio as additional digital channels to support global and regional campaigns and initiatives.

Boston, Ma, Us

- Establish and manage the internal and external communications strategy for ASICS Digital and PR initiatives for the division’s mobile fitness apps (Runkeeper and ASICS Studio)- Oversee the brand’s editorial content calendar and manage the Runkeeper and ASICS Studio social channels including Facebook, Instagram, Twitter, and blogs- Developed a relationship and workflow with the ASICS global marketing team, key regions, and associated agencies to develop multi-channel marketing campaigns focusing on DTC touch points

London, Gb

Worked within the global partnership group managing Kia Motors America’s NBA partnershipManaged client-vendor relationships and interacted with partner agencies to coordinate activation deliverables such as signage, digital assets, marketing creative, etc.Participated in the strategic development and tactical implementation of contractual programs and tied the initiatives back to broader brand campaignsManaged both the activation and player appearance fund budgets; planned and coordinated staffing for major events Assisted in the creative development process to ensure the client’s brand was accurately represented Managed the Kia Performance Awards program, consumer events during NBA All-Star Weekend, and coordinated additional contractual elements such as vehicle displays, signage, and digital/social support for the Kia All-Star MVP awardCreated and maintained client-ready materials, such as POVs, activation plans, performance metrics, and status documents

New York, Ny, Us

Primary areas of focus include: sports, automotive and lifestyle accounts within the consumer practiceCollaborate with account teams to assist in managing day-to-day account work and long-term planningExecute ongoing media relations tactics and strategic outreach to secure coverage for clientsManage media monitoring and analysis across multiple accountsPlay a critical role in both preparation and onsite support for large scale media events, consumer programs, executive interviews and desk-side appointmentsParticipate in brainstorms and help build the creative framework for new and existing clientsStarted at the agency as an Intern and was promoted to Assistant Account Executive and most recently Account Executive

New York, Ny, Us

Primary areas of focus include: sports, automotive and lifestyle accounts within the consumer practiceAssisted with day-to-day account management and executed against campaign initiatives Pitched media and managed logistics for upcoming media tours or press events Assisted with the planning and staffing of large-scale media events Developed client-facing recap documentsDrafted and shared internal and client updatesParticipated in creative brainstorms

New York, Ny, Us

Primary areas of focus include: sports, automotive and lifestyle accounts within the consumer practiceAssisted with day-to-day account work such as: media monitoring, media list preparation and maintenance, drafting initial outreach materials, tracking coverage, and drafting internal and client facing reports

Syracuse, New York, Us

Drafted press releases and pitch emails on behalf of the Director of Communications Pitched promotional ideas for various campaigns, events and initiatives Collaborated with the account supervisor at Hill Communications Produced content for the “Living SU” social media pages and the annual report

Syracuse, New York, Us

Created and maintained a blog style website with internship postings, career advice and relevant news Collaborated with faculty and staff in the department to streamline communications efforts Conducted preliminary research on behalf of faculty members

Syracuse, New York, Us

Created digital media guides, record books, and other content for the SU athletics websiteDrafted and edited press releases and feature stories on various SU athletic teamsPrepared and filed media clippings regarding SU athleticsAssisted with the management of game day media operations for SU basketball, football, volleyball, soccer and lacrosse

Washington, D.C., Us

Drafted press releases, backgrounders and other press materials for various announcements Wrote news articles for the NFLPA website and their official publication - The HuddleConducted interviews with current and former NFL players, DeMaurice Smith, and other key officials Compiled weekly media reports to submit to the Assistant Executive Director of External Affairs Interpreted twitter analytics and compiled the results into detailed reportsAssisted the communications team with strategic planning for long term projects and eventsResearched special topics and issues that pertained to current legal battles

Pitched ideas to the development team for a new interactive social media strategy for the PCFSNResponsible for monitoring social media activityDrafted letters, speeches and blog posts on behalf of council members Conducted background research, created and formatted upcoming presentations Updated and maintained the PCFSN contact database in Microsoft AccessStaffed events sponsored by the PCFSN

Bachelor'S Of Science, Sport Management And Public Relations

Education record