Erez Michaeli Email & Phone Number

Tel Aviv District, Israel

Tel Aviv-Yafo, Tel Aviv District, Israel

• Strategically develop and execute robust B2B and employer branding marketing communication plans, significantly enhancing ICL's brand visibility and market influence.• Diligently monitor and analyze marketing metrics, producing insightful monthly, quarterly, and annual reports to continuously refine and optimize strategies.• Manage the department's budget, focusing on maximizing return on investment and ensuring efficient resource allocation.• Lead and coordinate major corporate events, including webinars and international conferences, to effectively showcase ICL's innovative solutions and strengthen industry presence.• Build and sustain strong, productive relationships with key internal stakeholders and external agencies to support strategic objectives.• Spearhead advanced SEO strategies and collaborate with prominent news websites and professional journals for positive, impactful organic B2B publications about ICL.• Create dynamic and engaging B2B and employer branding content across various platforms, including websites, social media, blogs, and podcasts, utilizing AI tools and sophisticated editing and design software.• Direct the production of high-quality video projects that elevate the ICL brand and resonate with global audiences.• Enhance the UX/UI to improve the visibility and user engagement of ICL's websites, ensuring a superior user experience.• Lead the community of company employees in social media initiatives, fostering a cohesive and influential social media presence.

• Create dynamic and engaging B2B and employer branding content across various platforms, including websites, social media, blogs, and podcasts, utilizing AI tools and sophisticated editing and design software.• Direct the production of high-quality video projects that elevate the ICL brand and resonate with global audiences.• Enhance the UX/UI to improve the visibility and user engagement of ICL's websites, ensuring a superior user experience.• Lead the community of company employees in social media initiatives, fostering a cohesive and influential social media presence.

Tel Aviv, Israel

• Delivered expert B2B and B2C content management, writing, and editing services for a diverse clientele, including advertising firms, content agencies, and businesses in the tourism, technology, health, and real estate sectors.• Provided strategic consultation for website content and design, managed comprehensive projects, and crafted engaging, SEO-driven articles.• Actively managed social media accounts and strategies, enhancing client engagement and online presence.

Tel Aviv, Israel

Deputy Head of Walla! News and Reporters Coordinator (05/2020-06/2021): Managed news reports, coordinated photographers, and facilitated their integration with the news desk. Oversaw administration of the News Department, including reporters, editors, and photographers. Managed and edited content for news and magazine articles, including the opinion section.Editor-in-Chief, Marketing Content Department (01/2017-05/2020): Wrote and edited B2B and B2C marketing and commercial content for leading companies in Israel, such as Bank Hapoalim, EL AL, and National Geographic. Directed social media and branding strategies, overseeing creative post production. Led a team of project managers and writers, ensuring high-quality content production across various fields.Various Roles at Walla! (2006-2021): • Editor of Walla! Home Page (2011-2013, 2015-2016)• Deputy Editor of the Weekend Magazine (2015-2016)• Founder and Editor-in-Chief of SHEEE Women's Channel and Walla! Judaism Channel• Content Editor and Writer for Walla! Sports, and managed content for social media channels• Authored the popular "Daddy's Life" blog in Walla! Parenting, engaging a broad audience with relatable parenting content.

Master'S Degree, Political Science And Political Press

Social Media Maneger, Social Media

Formulating strategic plans; establishing and running private and business accounts of LinkedIn, Facebook, Instagram, YouTube, and TikTok.

Bachelor'S Degree, Political Science And Sociology