Eric Moraes Email & Phone Number

Dublin, Ie

Ireland

Brazil

[Award Winning Digital Agency]• Created effective PPC campaigns focused on lead generation, online engagement, and traffic (Google Ads, Meta Ads).• Managed a varied client portfolio, including FMCG, Consumer, Insurance, Retail, E-commerce, E-learning, and many other industries. • Participated in client meetings to deeply understand their needs and drive growth through digital marketing campaigns.• Planned, executed, and optimized PPC campaigns for specific KPIs (CPA, ROI, CPC etc).• Assessed all content related to digital campaigns and corresponding landing pages before and after launch to ensure they have the correct copy and strategy. • Presented analyses and monthly results in management meetings.• Forged solid professional relationships with clients and cross-functional team members. • Led multiple projects simultaneously and ensured deadlines and results were met. Achievements/Successful Activities• Reduced client’s website Bounce Rate by 98.36% in 2019’s Q1 compared to the same period in 2018.• Increased the sales by 50.39% through the website and 51.72% conversion rate, while cold users decreased by 5.36%.• Increased conversion rate by more than 242% on Google/CPC for a health client.• Worked with small clients who had tiny budgets, even though delivered excellent positive results that converted into unexpected sales revenue.

Brazil

• Managed a large number of PPC campaigns for a variety of clients - mainly Franchise brands. • Produced marketing KPI dashboards and provided cross-channel performance reports with actionable insights.• Analysed web traffic and content from a marketing perspective to optimize conversion rates. • Managed and enhanced the clients’ digital presence and revenue through digital campaigns.Achievements/Successful Activities• Managed over 30K client budget for Facebook & Google Ads and Google’s Premier Partner agency.• Successfully grew acquisition for a franchise brand by 250% in the first year. Responsible for peak performance where Facebook Ads reached 30 cents. • Developed and coordinated a program to guide the sales team on how to present and sell digital products.• Successfully managed key clients and large budgets of 200k monthly.• Developed and executed training for internships, mentored and coached on best practices and processes.

Brazil

Brazil

Master Of Science - Ms, Digital Marketing And Analytics

Data Analysis Bootcamp

Bachelor'S Degree, Advertising & Marketing Management