Eric Anderson Email & Phone Number

In this role, I handle much of the company’s critical marketing copywriting. This includes writing the marketing content (landing pages, emails, ad copy, social media copy, video scripts, etc.) for HR.com's in-person events.I also write a monthly marketing newsletter that goes out to thousands of HR solution providers, review email promotions for virtual events and client webinars, and am a go-to person for strategic review of key landing pages.

Watsonville, California, United States

I manage marketing for HR.com's Prime memberships (premium memberships) to drive acquisition of new members and support retention of existing members. Included is developing and executing an overall marketing plan to build awareness and drive leads, overhauling the landing page to improve the messaging and the overall reader experience, and working with key stakeholders to enhance the value of Prime.

Manage the marketing and development of HR Market Smarts — marketing software for reaching the HR marketplace. I wrote the website copy, plan and create the marketing materials, work with the sales team, and much more.

Storyteller. Collaborate with clients (primarily in the human resources market) to write white papers, articles, blog posts, etc. Also perform social media activities to drive traffic to clients' content and other marketing resources. Assist clients in earning speaking opportunities at industry events. Work with CEO, developers, etc., to make our HRmarketer software user-friendly for clients.