Accomplished sales leader with a proven track record across a range of organizations, from resource-limited startups to established enterprises. Successfully activated diverse channels (direct sales, GSI partnerships, thriving mid-market & SMB network) to exceed targets and build high-performing sustainable sales ecosystems. Renowned for pioneering innovative solutions and maximizing team performance amidst corporate change, economic volatility, and fierce competition. Having worked at partner, distributor, and vendor, I leverage an adaptable style resulting in mutually beneficial outcomes. Advisor to Y Combinator startups.Skills:- Strategy and execution: Delivering against corporate goals and driving critical business initiatives- Management scale: Proven track record of building and operating large complex organizations- Relationship building: Developing strategic partnerships globally, cross departmental, and external- Channel development: Demonstrated success building and optimizing sales through partner leverage- Drive for results: Strong outcomes in both direct and matrix sales environments
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Director, Ww Partner EcosystemsGoogle Nov 2020 - Mar 2024Developing Cloud solutions for SMB and Mid-Market customers via a global partner ecosystem- Built $120M AAR business in three years, achieving 140% quota in 2023 and doubling the revenue over 2022- Recruited and enabled over 5000 new SaaS and Cloud partners- Closed 40% net new end user revenue in 2023- Developed and delivered partner strategy, onboarding a global team and activating distribution in 183 countries- Reduced operating expense by half as a percentage of revenue- Recognized within Google for culture creation through top manager scores and as a member of DEI initiatives -
Vp, Global Digital And Cloud SalesHitachi Vantara Jun 2019 - Nov 2020Santa Clara, CaDeveloped go-to-market strategies for the $150M managed service business.- Grew revenue 20% via consumption markets ranging from infrastructure to services across Enterprise to SMB- Executed sales plan for global mid-market storage increasing market share- Built AI and Machine Learning partner community including technical summits, executive engagement and product roadmap collaboration- Worked with GSI’s to deliver AI and ML customer solutions -
Vp, Ww Strategic SalesCommscope - Ruckus Networks - Via Brocade Acquisition May 2017 - Jun 2019Sunnyvale, CaLed global team focused on Mid-Market and SMB customers, outpacing company growth. Developed partner loyalty competencies. executed partner management strategies aimed at recruiting, enabling and growing partner business. Increased partner leverage through engagement and sales programs. - Accelerated mid-market and SMB customer business, delivering 60% of revenue- Created velocity initiative to drive low touch business and increase run rate revenue- Developed partner loyalty methodology by combining partner behavioral characteristics and partner manager engagement to strengthen position and with partners -
Sr Director, Ww Partner SalesBrocade Jan 2017 - May 2017San Jose, CaResponsible for the global strategy and sales teams managing our top 8 Nationals partners and 110 distributors globally. -
Director, Americas Partner SalesBrocade Jun 2011 - Jan 2017San Jose, CaResponsible for delivering $275M+ Network revenue through a team of remote salespeople, over 400 VAR's and distribution. Back to back recognition as top vendor partner. Achieved President’s Club. -
Head Of Networking SalesTessco Technologies Jun 2008 - Jun 2011Baltimore, Maryland AreaResponsible for 100+ person inside and field direct sales organization selling to public sector, service provider and mid-market businesses. Consistently exceeded revenue targets. -
Director, Cisco Business UnitTech Data Corporation Feb 2006 - Jun 2008Responsible for profit and loss management of $1.2Billion operation leading a team of 80+ dedicated resources. Led business turnaround growing market share from 26% to 38% and taking the number one position while delivering 20% revenue growth and 30% profit growth. -
Sr. Manager Sales And Marketing OperationsTech Data Feb 2000 - Feb 2006Led all aspects of sales and marketing operations ranging from project management, workflow efficiency, sales pipeline management, among other areas. Results included $17M in profit from pricing initiative and $140M in new revenue from software licensing improvements. Won multiple awards, including Employee of the Quarter, Manager of the Year, first ever back office recipient of President’s Club and Chairman’s Circle finalist for most impactful results. -
Sales ManagerTech Data Feb 1996 - Feb 2000Led distribution sales team responsible for Federal VAR's and SI's achieving an average of 63% revenue growth. Consistently exceeded revenue targets and won multiple awards including President’s Club
Eric B. Education Details
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International Business
Frequently Asked Questions about Eric B.
What is Eric B.'s role at the current company?
Eric B.'s current role is Global Sales Executive | Empowering Cloud Ecosystems | Channel Advocate | Team Builder | Board Member.
What schools did Eric B. attend?
Eric B. attended University Of Florida - Warrington College Of Business, Florida State University - College Of Business.
Not the Eric B. you were looking for?
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2clippercorp.com, hotmail.com
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Eric Rhoads
Austin, Tx4streamlinepublishing.com, radioink.com, gmail.com, radioink.com2 +192545XXXXX
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2everongreen.com, gmail.com
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