Assisting in launching new advertiser-focused Partner Program, including the supporting elements, benefits and requirements. Working with Web and engineering teams to revamp existing website to reflect new partner portal pages. Liaison with external vendor performing partner surveys, custom portal design. Assisting in development of first annual Partner Summit, including speaker agendas, logistics, vendor engagement.

Worked as part of National Account team to manage health care communication activities of large national accounts. Interacted with key stakeholders, subject matter experts, and external consulting agencies to develop and deploy time-sensitive communications materials to employee members. Developed extensive experience in project management, printed materials and client-facing negotiations.Key Achievements:* Created and edited communication materials for Amazon, Zulily, PACCAR, Esterline, etc.* Designed new welcome kit, other material for new high-profile National Account

Managed strategic and tactical marketing in support of company growth targets, and contributed to 30% YOY bookings growth. Supported the sales staff by maintaining marketing efforts for each unique vertical. Led projects including researching new markets, competitive intelligence, and overall marketing plan. Managed all tradeshow activity including researching new shows, support, advertising, booth creation, etc. Redesigned major sections of the website including homepage. Managed Google Adwords and Google Analytics for maximum customer exposure. Key Achievements:* Created all collateral print and electronic materials, including an ROI calculator and a multi-page customer testimonial document used to close sales* Wrote multiple white papers focusing on various market verticals and ERP providers* Managed and promoted all webinar activity focused on lead generation

Managed all marketing, advertising and promotional efforts for hardware device manufacturer. Updated and managed company website, created and sent reseller and promotional emails. Created and updated print and electronic brochures, white papers, press releases, etc. Developed and executed 2012 marketing plan to maximize opportunities for sales staff.Key Achievements:* Redesigned homepage, updated site content and design, and created customer reseller portal* Created (2) 35+ page brochures encompassing company products and related accessories* Manages all tradeshow participation, including custom booth design, budget & collateral

Managed all electronic activities and promotional efforts for Carnegie Library system. Updated website, including leading redesign, created new web sections, managed deployment of new web technologies. Involved in special projects such as web video creation and podcasting, analyzing WebTrends statistics. Assisted in developing creative and direction for Library Awareness campaign. Led Powerpoint presentation development for grant submissions, board meetings.Key Achievements:* Project Manager for website redesign; managed requirements gathering, wireframe design, user testing. Responsible for redesign launch marketing* Project Manager for MyStoryMaker, an online creative storytelling application developed in conjunction with Carnegie Mellon University’s graduate program and deployed to all library locations* Managed all web updates, trains staff on email software, sent library president enewsletters, all system-wide promotional emails

Developed and managed content for corporate website. Designed custom, interactive e-mails for internal sales force and clients. Assisted with copywriting, proofreading, and naming tasks. Executed special projects related to branding efforts, naming conventions, creative projects, and expanding financial web tools. Administered and monitored flow of intranet and web site content. Cross-functionally interacted with marketing, sales, and IT teams. Trained staff on internal e-mail communication. Key Achievements:* Served as Project Leader for Broker Dealer/Bank Marketing intranet redesign in collaboration with outside design firm* Expanded Internet-based mass e-mail communication system originally designed for financial intermediaries; converted print materials to electronic format and enabled access to user contact and tracking data* Facilitated development of employee personalization and content management system; - Designed functional user html e-mail templates - Redesigned web-based prospecting e-mail tool to include new functionality for electronic postcards, letters, seminar invitations, and referral cards - Designed marketing campaign for relaunch of company web site integrating print and Internet resources and Intranet section devoted to conversion, benefits, and FAQs