Eric Centeno Email & Phone Number

Greater New York City Area

•Supported the following clients: RadioShack, Foundry, Major League Baseball, Norwegian Cruise Lines, and FinishLine etc.•Managing marketing calendars, trafficking assets and the complete client approval process•Interacting with clients on a daily basis and answering questions regarding production status and/or application related inquiries.•Setting up, Testing, and deploying client email marketing campaigns using Cheetahmail’s proprietary, web-based application•Support clients… Show more •Supported the following clients: RadioShack, Foundry, Major League Baseball, Norwegian Cruise Lines, and FinishLine etc.•Managing marketing calendars, trafficking assets and the complete client approval process•Interacting with clients on a daily basis and answering questions regarding production status and/or application related inquiries.•Setting up, Testing, and deploying client email marketing campaigns using Cheetahmail’s proprietary, web-based application•Support clients in developing and reporting results of their email campaigns•Managing 15mm+ subscriber database, including creating and updating their lists and segmenting data for targeted e-mails•Implementing quality assurance processes to ensure accurate and on-time campaign delivery•Helping clients improve their e-mail marketing strategies Show less

Greater New York City Area

•Coordinated and executed cross-channel marketing campaigns, aimed at engaging early tenure Delta Card members•Analyzed campaign results to assess effectiveness and recommend changes in card member treatment•Developed a Delta Card member event strategy to improve brand perception in local markets, attract new members and improve perception of merchant coverage•Conducted a comprehensive Co-Brand marketing creative audit to gauge historical effectiveness of marketing… Show more •Coordinated and executed cross-channel marketing campaigns, aimed at engaging early tenure Delta Card members•Analyzed campaign results to assess effectiveness and recommend changes in card member treatment•Developed a Delta Card member event strategy to improve brand perception in local markets, attract new members and improve perception of merchant coverage•Conducted a comprehensive Co-Brand marketing creative audit to gauge historical effectiveness of marketing collateral•Created a centralized repository for the Co-Brand Marketing Program information and results•Supported strategic initiatives across the Co-Brand Team Show less

Greater New York City Area

•Worked on the development of the MR Merchandise catalogs, responsible for $500 mm+ in annual sales•Analyzed the results and effectiveness of past MR Merchandise catalogs to improve catalog strategy•Recommended placement changes within the MR Merchandise catalog that helped enhance effectiveness•Supported strategic initiatives across MR