About Me I am Eric Dolansky, an Associate Professor of Marketing at the Goodman School of Business, Brock University. My research focus lies in consumer behavior, and I take pride in contributing valuable insights to the field through decision-focused case research.Research and PublicationsAs a dedicated academic, I have authored numerous articles and award-winning business cases, delving into the realms of pricing, behavioral economics, and consumer perceptions. My commitment to advancing knowledge is evident in my substantial contributions to the academic community as a researcher, reviewer, and editor.Editorial LeadershipCurrently serving as the Editor-in-Chief of the Case Research Journal, I am deeply involved in the case learning and teaching community. Having chaired the case division of the Administrative Sciences Association of Canada and served as President of the North American Case Research Association, I am committed to pushing the boundaries of case-based education. I am always happy to mentor and advise newer casewriters, and foster a developmental focus for my journal.Teaching PhilosophyI firmly believe in creating an engaging and interactive classroom environment. In my classes, I leverage case analysis, role-playing, and interactive activities to facilitate a deeper understanding of marketing concepts. My dedication to student development extends to coaching for various competitions and conducting seminars on presentation skills, as well as sessions for faculty on case research and teaching.Global ImpactMy role in the case research community extends globally. I have conducted virtual and in-person seminars and workshops around the world, sharing insights and advancing case-based teaching methodologies.EducationI hold a B.A. in Film from Ryerson University, and I earned my MBA and Ph.D. from the Ivey School of Business at Western University.AchievementsBeyond academia, I am a two-time Jeopardy! champion (yes, I met Alex Trebek). Connect With MeOpen to networking, collaboration, and discussions on all things marketing and case-related. Feel free to connect!