Eric Drumm Email & Phone Number

Austin, Texas, United States

New York City Metropolitan Area

Lead social and brand strategy for clients such as Rockefeller Center, Memorial Sloan Kettering, Mirror, Invitation Homes, GrubHub, Shift4, Netflix, and more. Led agency-wide monthly thought leadership discussion series about trends in social, digital, culture, commerce, etc. Working both sides of the business - strategy and creative - some days I'd be writing a creative brief and some days I'd be ideating around one.

New York, United States

Independent contract roles providing social media strategy, creative tactics and thought leadership. I work best when I'm embedded into creative teams to provide a strategic POV and bring new opportunities and thinking to the table. I help make creative perform better and tell stronger stories.AT&T CREATIVE SERVICES- Developed social media strategy for AT&T's in-house Creative Services agency, developing brand creative across all business units - cell phone plans, sports partnerships, WarnerMedia, HBO Max and more- Fully overhauled the team’s approach to paid social creative, resulting in significantly higher ROI for internal clients- Provided the team with a weekly social media trend newsletter and led a monthly deep-dive topic presentation- Moved beyond social and developed campaigns around emerging tech like virtual events and esports partnershipsVERIZON- Developed briefs for social media creative, including editorial (organic) content and campaign activations- Provided cultural and behavioral insights to influence customer journeys and creative narrative- Identified best practice and tactical insights to optimize content reach and performanceOLIVER- led social media strategy for the Unilever in-house team, developing organic social content and activations for brands like Degree, Popsicle and Klondike

Greater New York City Area

- One person team, leading all social media marketing including strategy, content creation, paid social and community management- Coordinated and executed live social content strategies at events and public facing function- Led the larger SEO content strategy for the company including the strategy and creation of blogs, whitepapers, studies, etc - Copywriting for owned websites, apps, signage and emails- Advised and supported PR initiatives for social media optimization

New York, New York

- Led strategy for social media content for entertainment clients such as Syfy, HBO, IFC and I Love New York. Top to bottom campaigns included marketing strategy, creative development, content strategy and paid social amplification - Founded and led an internal team (GLOW Labs) exploring new technologies and applying them to marketing solutions such as VR, AR, apps, etc- Developed creative tactics for new business pitches and opportunitiesSpecialties- Creative social tactics- Innovative, unique campaign initiatives and themes- Big picture, holistic approaches to social and digital identities

Greater New York City Area

- Managed account team in day to day social media management for several Hyatt Hotels brands- Created content for cross-platform sharing such as GIFs, videos, Cinemagraphs, etc- Cultivated influencer partnerships for content creation and event promotion- Ideated and developed creative campaign strategies - Consulted on new business opportunities, providing a creative eye and campaign recommendations

Greater New York City Area

- Developed copy and creative social concepts for brands like Nationwide, UPS, Coke, Nascar and IBM- Strategized and execute social campaigns across multiple clients in multiple sectors- Led all real time social activations, supervising operations, content creation, listening and analytics - Served as a trend reporter for the rest of the team, providing insight and opportunities on new happenings in the social space - Supported new business pitches by providing a social creative perspective

New York City

- Supervised social media community management and digital strategy for clients such as Lysol, Canon and Dentyne- Managed several teams of community managers, producers, strategists and digital publicists across multiple accounts- Advised the creation of new social media content, ensuring that content was on-brand, adhered to best practices and elevated engagement - Interfaced with other partner agencies and coordinated interagency strategies- Strategized new brand initiatives, coordinating from pitch phase to contract signature

United States

- Worked closely with editors to create the best interpretation of original material- Wrote creative and exciting back cover copy for collected editions of DC Comics storylines

New York City

- Appointed head of the Production Department in January 2011- Supervised the conception, development and execution of new websites, Facebook and mobile applications- Developed project strategies to roll with constantly changing objectives and timelines- Interfaced with clients to find digital solutions for all their business needs while staying within their budget and timeline- Researched, interviewed and hired web developers to complete projects- Advised and approved project budgets and timelines for new business opportunities - Managed internal design team on both internal and client projects

- Conducted engaging interviews with creators, designers and toy company executives to promote new products - Wrote feature articles such as countdown lists and retrospectives

New York City

- Coordinated, maintained, and executed online marketing campaigns for major entertainment events- Researched and reached out to potential website partners to establish strong, lasting relationships (ex. AOL, Yahoo, CollegeHumor, FunnyOrDie, MovieWeb) - Organized website specific promotions such as contests and giveaways, reviews and talent interviews - Strategized, maintained and created content for social media profiles on Facebook, Twitter and YouTube, including Facebook fan pages with over 1 million Likes (WWE Universe, Burn Notice, Psych, etc)- Worked closely with clients such as USA Network, History, WWE and Comedy Central on promotional strategies for their premiere events - Conceptualized and refined creative viral online tools from inception to final product, such as the WWE Events Calendar Widget (1 million+ views)- Wrote and edited copy for creative concepts such as Flash games and banner ad units - Created proposal decks for potential and returning clients including yearly retainers

- Worked with Marvel.com staff to coordinate feature stories- Maintained correspondence with Marvel creators and editors to enrich the stories featured- Contributed to conceptualizing new and exciting material for Marvel.com with the on staff team