Lead social and brand strategy for clients such as Rockefeller Center, Memorial Sloan Kettering, Mirror, Invitation Homes, GrubHub, Shift4, Netflix, and more. Led agency-wide monthly thought leadership discussion series about trends in social, digital, culture, commerce, etc. Working both sides of the business - strategy and creative - some days I'd be writing a creative brief and some days I'd be ideating around one.

Independent contract roles providing social media strategy, creative tactics and thought leadership. I work best when I'm embedded into creative teams to provide a strategic POV and bring new opportunities and thinking to the table. I help make creative perform better and tell stronger stories.AT&T CREATIVE SERVICES- Developed social media strategy for AT&T's in-house Creative Services agency, developing brand creative across all business units - cell phone plans, sports partnerships, WarnerMedia, HBO Max and more- Fully overhauled the team’s approach to paid social creative, resulting in significantly higher ROI for internal clients- Provided the team with a weekly social media trend newsletter and led a monthly deep-dive topic presentation- Moved beyond social and developed campaigns around emerging tech like virtual events and esports partnershipsVERIZON- Developed briefs for social media creative, including editorial (organic) content and campaign activations- Provided cultural and behavioral insights to influence customer journeys and creative narrative- Identified best practice and tactical insights to optimize content reach and performanceOLIVER- led social media strategy for the Unilever in-house team, developing organic social content and activations for brands like Degree, Popsicle and Klondike

- One person team, leading all social media marketing including strategy, content creation, paid social and community management- Coordinated and executed live social content strategies at events and public facing function- Led the larger SEO content strategy for the company including the strategy and creation of blogs, whitepapers, studies, etc - Copywriting for owned websites, apps, signage and emails- Advised and supported PR initiatives for social media optimization

- Led strategy for social media content for entertainment clients such as Syfy, HBO, IFC and I Love New York. Top to bottom campaigns included marketing strategy, creative development, content strategy and paid social amplification - Founded and led an internal team (GLOW Labs) exploring new technologies and applying them to marketing solutions such as VR, AR, apps, etc- Developed creative tactics for new business pitches and opportunitiesSpecialties- Creative social tactics- Innovative, unique campaign initiatives and themes- Big picture, holistic approaches to social and digital identities

- Managed account team in day to day social media management for several Hyatt Hotels brands- Created content for cross-platform sharing such as GIFs, videos, Cinemagraphs, etc- Cultivated influencer partnerships for content creation and event promotion- Ideated and developed creative campaign strategies - Consulted on new business opportunities, providing a creative eye and campaign recommendations

- Developed copy and creative social concepts for brands like Nationwide, UPS, Coke, Nascar and IBM- Strategized and execute social campaigns across multiple clients in multiple sectors- Led all real time social activations, supervising operations, content creation, listening and analytics - Served as a trend reporter for the rest of the team, providing insight and opportunities on new happenings in the social space - Supported new business pitches by providing a social creative perspective

- Supervised social media community management and digital strategy for clients such as Lysol, Canon and Dentyne- Managed several teams of community managers, producers, strategists and digital publicists across multiple accounts- Advised the creation of new social media content, ensuring that content was on-brand, adhered to best practices and elevated engagement - Interfaced with other partner agencies and coordinated interagency strategies- Strategized new brand initiatives, coordinating from pitch phase to contract signature

- Worked closely with editors to create the best interpretation of original material- Wrote creative and exciting back cover copy for collected editions of DC Comics storylines

- Appointed head of the Production Department in January 2011- Supervised the conception, development and execution of new websites, Facebook and mobile applications- Developed project strategies to roll with constantly changing objectives and timelines- Interfaced with clients to find digital solutions for all their business needs while staying within their budget and timeline- Researched, interviewed and hired web developers to complete projects- Advised and approved project budgets and timelines for new business opportunities - Managed internal design team on both internal and client projects

- Conducted engaging interviews with creators, designers and toy company executives to promote new products - Wrote feature articles such as countdown lists and retrospectives

- Coordinated, maintained, and executed online marketing campaigns for major entertainment events- Researched and reached out to potential website partners to establish strong, lasting relationships (ex. AOL, Yahoo, CollegeHumor, FunnyOrDie, MovieWeb) - Organized website specific promotions such as contests and giveaways, reviews and talent interviews - Strategized, maintained and created content for social media profiles on Facebook, Twitter and YouTube, including Facebook fan pages with over 1 million Likes (WWE Universe, Burn Notice, Psych, etc)- Worked closely with clients such as USA Network, History, WWE and Comedy Central on promotional strategies for their premiere events - Conceptualized and refined creative viral online tools from inception to final product, such as the WWE Events Calendar Widget (1 million+ views)- Wrote and edited copy for creative concepts such as Flash games and banner ad units - Created proposal decks for potential and returning clients including yearly retainers

- Worked with Marvel.com staff to coordinate feature stories- Maintained correspondence with Marvel creators and editors to enrich the stories featured- Contributed to conceptualizing new and exciting material for Marvel.com with the on staff team