Helping people eat healthier while leading digital design and building an HCD-focused UX practice. I work at the cross section of design and product management on Sunbasket’s website and app

A digital studio focused on branding and strategy. Delivering work that drives results. Uncover the soul of your business and bring it to life.

• Founding Designer. Built and managed the design team consisting of product designers, UX researchers, and marketing designers. • My senior management position was responsible for the product vision and road map of Neighborhoods.com.• Worked with CEO to identify highest value efforts and with PMO to manage the backlog.• Defacto head of product whose team uncovered friction points, identified enhancements, and managed A/B testing of the website based on business needs and user… Show more • Founding Designer. Built and managed the design team consisting of product designers, UX researchers, and marketing designers. • My senior management position was responsible for the product vision and road map of Neighborhoods.com.• Worked with CEO to identify highest value efforts and with PMO to manage the backlog.• Defacto head of product whose team uncovered friction points, identified enhancements, and managed A/B testing of the website based on business needs and user research.• Worked with other leaders to create an environment of close collaboration between Product Design, Engineering, and Project Management Organization to continually improve communication and streamline processes resulting in higher team happiness and increased output. Show less

Brought on as the founding designer to create the Neighborhoods.com brand, design the UX/UI for the MVP and build a design team.

Neigborhoods.com's sibling company. Managed the team responsible for UX, UI, and Branding for the new site and 55placesmorgage.com. Provided heuristic analysis of legacy site followed up by recommendations for improvements based on user research. I led product management, A/B testing, and the product roadmap. Collaborated with Marketing and Sales in the development of merchandising (signage, swag, presentations) for the annual Partner Agent Summit.

• Lead discovery sessions with clients to establish IA, UI and UX roadmaps• Lead a multidisciplinary design group (pod) consisting of UX and UI designers and content strategists• Mentored team members• Collaborated with the Sales Team to acquire prospects as clients• Provided design consultation to numerous prospects that became clients.• Lead the design of tradeshow materials (print ads and booth)• Photography Practice Lead• UI and UX design for full lifecycle of… Show more • Lead discovery sessions with clients to establish IA, UI and UX roadmaps• Lead a multidisciplinary design group (pod) consisting of UX and UI designers and content strategists• Mentored team members• Collaborated with the Sales Team to acquire prospects as clients• Provided design consultation to numerous prospects that became clients.• Lead the design of tradeshow materials (print ads and booth)• Photography Practice Lead• UI and UX design for full lifecycle of client engagements• Work verticals include Food & Bev., Apparel, B2B, Luxury and Outdoor & Adventure• Clients Include: Iron Mountain, Penn State, Mardel, Murray's Cheese, Munchkin, 3M, Turn5, Avery, Baileigh Industrial, Behr, Newell-Rubbermaid, Breville, Dolby, Kohler, Nova Music, Michael Antonio, Natchez Shooters Supplies, The Peanut Roaster, PetSafe, Shars Tool, The Sportsman's Guide, Leedstone, Surefire, Tacony, Wholesale Fashion Square, Zynga, Complete Nutrition, Allen Brothers, Shure and StraighterLine Show less

• Lead design discovery sessions with clients• Information Architecture and Wireframes• Lead creative on projects• Mentor junior designers• Represented Gorilla at the Internet Retailer Web Design & Usability (IRWD) 2013 as a Design, UX and IA consultant

Sport, Food and Beverage photography. Clients include Dew Tour, Revolution Brewing, SocialBite.com

Responsible for the design and management of weekly email campaigns (300,000+ subscribers), web site graphics, continual web site UX improvements and UI redesigns. Print work has included advertising (Thrasher, Snowboarder Magazine), catalogs and POP. Developed and managed In-house product photography practice. On location event photography (ActionVillage BMX team, Chicago Dew Tour, various skateboard events and PSP Paintball event).

Co-founded a design studio with a focus on print and web design work. Clients included Archdiocese of Chicago, Beggar’s Pizza, Miller High Life and Sprint.

Produced banner campaign for Vaniqua promotion. Consulted with in-house designer on design and optimization for animated banners.

Working under the Design Director, created DDB Chicago's first intranet.