Eric Fine Email and Phone Number
Specialties: attribution, cross-channel, advertising, audio, budgeting, business intelligence, competitive, content management, data mining, digital strategy, marketing, messaging, mobile content, multi-touch attribution, music marketing, personalization, purchasing, reporting, retail, sales, sales analysis, business development, strategic, video, mobile marketing, cross-device, marketing mix modeling, research, consultative
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Sr. Industry Executive, Financial ServicesTransunion Dec 2021 - PresentChicago, Illinois, Us -
Network ExpertU Of Digital Feb 2020 - PresentSan Francisco, UsCollaborating with U of Digital, a digital marketing education company, to build and deliver educational content in order to help achieve their mission of making digital marketing a better industry. -
Enterprise Sales, Marketing SolutionsNeustar, Inc. Feb 2020 - Feb 2023Reston, Virginia, UsNeustar's Marketing Solutions team helps Enterprise Marketers enrich their understanding of and targeting with customers and audiences by connecting online and offline identities with persistent privacy safe IDs across devices, channels, and your internal data silos. We provide insights on who your consumers are, where they live, and the most effective messaging and media channels for exceptional customer experiences and media performance optimization.If you're interested in Identity Resolution, DMP / CDP, or Unified Analytics (MMM / MTA / TV Attribution) let's connect! -
Rvp SalesConversion Logic Mar 2019 - Feb 2020Los Angeles, Ca, UsConversion Logic is the media industry’s most advanced and flexible cross-channel attribution platform. Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic technology that measures Offline + Digital + TV to provide actionable insights in real-time, clients reduce friction, adapt, and realize value more quickly than ever before. -
Sr. Director SalesUnacast Dec 2017 - Feb 2019New York, UsWe empower companies and individuals to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. -
Sales DirectorAol Convertro Aug 2015 - Nov 2017Convertro helps advertisers optimize their media mix to increase sales and make more informed media buying decisions. We work with brands and agencies that want to drive growth through data-driven marketing insights, in a scalable way. Convertro are leaders and pioneers in providing cross-device insights, linking offline and online marketing and providing timely results.
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Client Partner / Senior Director, Account ManagementVisual Iq, Inc. Oct 2013 - Jun 2015Needham, Ma, UsEvangelize and lead large $1M+ solution dealsGenerate new revenue opportunities throughout the client engagement while continuously driving adoptionCharged with all general management aspects of the team, including big-picture strategic thinking, setting the analytic roadmap and financial performanceDevelop specific, measurable client business objectives and deliver appropriate resources while maintaining profitabilityManipulate and analyze large sets of data to develop significant understandings and recommendations for a client to make better informed and more effective marketing decisions -
Head Of Accounts / Director, Partner Relations & Channel MarketingExent Feb 2010 - Oct 2013Petach-Tikva, Israel, IlResponsible for prospecting new business and upsell opportunities while managing top tier mobile, broadband, and OEM partners around the world, including Verizon Wireless, Tata, Telmex, Korea Telecom, Telstra, Samsung, Motorola, etc.Develop multi-channel, comprehensive integrated marketing campaigns that incorporate social components Manage the financial forecasting, tracking and reporting for my line of businessDeliver strong presentations to sell marketing strategies and programs to internal and external senior executivesDevelop pricing policies and negotiate contracts and licensing agreements with Fortune 500 companies and channel partners around the worldDefine global roadmap for all projects, including product specific initiates and overall company objectivesResearch market trends to assess long term marketing goals -
Director, Business DevelopmentTigerspike Jul 2009 - Feb 2010Beaverton, Or, UsBuild digital and mobile strategy for top brandsOversee activities directly related to making products or providing services Create and execute project work plans and revise as appropriate to meet changing needs and requirements Evaluate new technology and brand partners for creation of mobile products, including user generated content, community, messaging, mobile web, applications Develop and strategize with a brand how to best utilize digital marketing initiativesAnalyze mobile industry holistically and identify trends Recommend content solutions to best reach desired audience -
Director, Sales And Business DevelopmentAirborne Entertainment Jun 2006 - Dec 2008Montréal, Québec, CaAccountable for revenue growth through strong relationships with all carriers, on deck and off-deck, across all digital media product categories - messaging, mobile video, audio, mobile web, etcDirected and coordinated activities of businesses or departments concerned with the production, pricing, sales, and/or distribution of productsResponsible for driving the development of the company's marketing initiatives Assessed functional requirements for lifecycle of a projectNegotiated revenue share for new products; projected and forecasted revenue; set budgetsIntegrated carrier's technical requirements and facilitated internal communications -
National Product ManagerSprint Nextel Mar 2005 - May 2006Overland Park, Kansas, UsDefined strategy for mobile music and imageryIdentified, acquired, and merchandised digital media content Responsible for building the pre-load business through key partnershipsP&L responsibility for management of digital product lines including: ringtones, wallpapers and ringbacksManaged relationships with publishers and aggregators of digital media contentProduced product reporting and sales analysis -
Retail Relations ManagerNielsen Jun 2001 - Feb 2005Supervised retail relations department Final approval on published charts for the music industryLiaised between operations, record labels, and physical and digital retailersProduced statistical reporting through data miningManaged relationships with all reporting outlets, including Digital Service Providers, physical retail stores including: major chains, mass merchants, independents and traditional on-line retailers Created inventive marketing strategies to position Nielsen SoundScan as global leader in media measurement
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Senior Product ManagerUrbanfetch Jan 1999 - Jan 2001MusicDirector for on-line music store, responsible for all facets of operation, including: purchasing, web placement and marketing, promotions, personnel management and overall growth of internet start-up Development of new purchasing and web design programs to enhance accessibility and profitabilitySpearheaded site expansion through development of other e-stores, including book, drug, and office stores
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Sales RepresentativeAlternative Distribution Alliance Jan 1997 - Jan 1999New York, UsExpanded sales base by 200% which accounted for over half a million units sold annuallyImplemented national advertising programs with retail and wholesale accountsEvaluated company's new sales tools prior to launch -
Elektra Records Product Development RepresentativeWarner/Elektra/Atlantic Corporation Jan 1994 - Jan 1997Responsible for marketing and promoting records for developing artists at retail levelCompiled bi-weekly sales reports for consisting of market activity, and competitive strategiesCoordinated events between the record label and retail, such as in-stores and consumer contests
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Product ManagerWarner Music Group 1994 - 1997New York, New York, Us -
Manager And Head Record BuyerRhino Records Jan 1991 - Jan 1994Managed all operations of 1500 square foot record store, including purchasing, returns, pricing, product placement, advertising, scheduling, and delegation of responsibility
Frequently Asked Questions about Eric Fine
What company does Eric Fine work for?
Eric Fine works for Transunion
What is Eric Fine's role at the current company?
Eric Fine's current role is Enterprise Sales, Marketing Solutions at TransUnion.
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