Lead and manage global influencer marketing, brand communications, and public relations strategies. Partner with our public relations agency to produce press media kits + communication objectives for product launches + seasonal campaigns. Develop outreach + sampling initiatives to establish new advocates and build relationships with key opinion leaders through effective community management. Lead all digital communication strategies to navigate proactive + reactive conversations, build community + brand love among consumers and skincare professionals, and community management guidelines for all local market consumer care needs. Lead global influencer strategy + talent relations including our brand ambassador squad to produce content aligned to our marketing campaign calendar, quarterly evergreen content, and represent the brand at medical congresses + branded events. Develop creator content guidelines for local markets to activate their local influencers + skincare professionals to create paid + organic content for their local target audience. Partner with cross-functional teams to develop Advocacy deliverables for 360 marketing campaigns and expert-focus campaign videos for paid + organic usage. Manage + support global experiential activations for branded events, conferences, and pr initiatives. Manage all digital content for DEI/ Sustainability initiatives + activations in partnership with brand marketing including producing our now multi award-winning documentary on our global NGO. Lead and execute B2B + B2C global seeding/ gifting strategy + guidelines including VIP/ Celebrity, influencers, sampling, professional / experts, and corporate gifting. Quarterly reporting on influencer campaign metrics, social listening monitoring, and PR + gifting initiatives.

Develop and spearhead the execution of Melissa International social channels including content creation, social copy, community management, social media activations, and etc. in partnership with cross-functional teams. (i.e. marketing, retail, digital e-commerce.) Manage influencer marketing strategy by collaborating with social and marketing teams for earned media. Partner with PR Agency on all communications and public relation initiatives like seeding, branded events, and influencer relations. Build brand community engagement thru proactive and reactive conversations. Oversee influencer budget for Melissa International and manage the content calendar.

Lead and managed social media strategy including social content production, social platform management, community management, and influencer marketing. Analyze and report social + influencer metrics. Research current trends and relevant creators to produce paid content in partnership with Public Relations Coordinator. Work cross-functionally with Branding Team on all social content production.

Design creative strategy for social & digital platforms by establishing brand voice for social marketing optimization and digital exposure. (Instagram, Facebook, Twitter, Snapchat, TikTok, Youtube, Twitch.) Facilitated and managed social campaigns, activations, and influencer marketing. . Research current trends, culture, and social innovations. Write culutre and entertaiment paid pieces for various media outlets and publications. Improved productivity by analyzing social metrics including digital trafficking and audience growth through al social channels. (Content Studio, Basecamp, Airtable, UNUM, Instrgram Insights, Buffer, Sprout)

Design content strategy for live social content for media platforms including Instagram and Twitter. Collaborated with artist mangagment for social activations. (The Internet, Nao, Kaytranada, The Suffers, etc.) Produce live content via Instagram Stories duirng festival including playlist line-up, fashion tips, stage highlights, and editorial photography. Media / PR coverage of brand partnerships and events.