• Advised senior leaders at Bimbo QSR on global commercial digital transformation, focusing on streamlining R&D and Sales activities.• Implemented a customized Salesforce version to enhance efficiency and collaboration across global teams.

Atiom’s mobile-first solution builds the habit to ensure teams are connected, informed, and empowered. We are obsessed with helping our clients shift behavior and drive performance in their frontline teams. Key topics include compliance, safety, sales, and service with frontline teams.• Atiom has been featured in many publications including TechCrunch, Technode, HR Digital Today, and Asian Entrepreneur• Backed by SOSV and Artesian Capital• Winner of the Start-up Grind Ecosystem Summit, Finding the Next Unicorn• American Chamber of Commerce Entrepreneur of the Year

Responsible for supporting the CEO on specific 3rd party projects and helping on commercially stabilising a fast-growing company. Built and transformed existing business model and structure in Supply chain, Marketing, Operations, HR and Finance to improve Business Development and Sales and of Key Accounts. Engaging the key stakeholders in each function to implement processes and change management with the aim to move toward a more forward-thinking organization. Achievements:• Successfully drove the organization towards more a planned and forecast, structured mindset.• Advised and supported commercial efforts with cross functional teams to bring stability on PO’s and reclaim OTIF at customer level. This brought trust back at customer level. • Advised the CEO and supported in the delivery of 3rd party copackers projects.• Guided the team to build a 6 months pipeline on committed business with 5 different accounts in QSR and Retail. Agreements on multi-million€ revenues with a substantial margin.• Redeveloped a robust communication and aligned efficient processes logistics, MOQ, forecasts, and payment terms with engaged customers in the Retail, QSR and Distribution space.

During Covid and after being retrenched, I took on 2 Camino of Santiago (French and Portuguese way) and travelled to France, Spain, Netherlands, Germany, Singapore, Canada, USA and Mexico. This allowed to do some introspection, open myself to different cultures and communities, connecting with people from all walks of life.

• Responsible for commercially transforming APAC, Middle East & Africa (APMEA) business as a senior leader, directing business development and sales to focus on developing markets and key account strategy. • Identified and created strategic segmentation and approaches in focused countries to align with bakery ambitions. • Led a multinational team of 8, building optimal commercial skills and encouraging smart winning results with partners and customers in the industry and region.• Pivoted an ailing HoReCa business to QSR and Retail acquiring new business in 5 major Key Accounts with double growth during COVID-19.• Signed 2 regional supply agreements for multi-million€ revenues with a substantial margin with leading QSR brands.• Lead the sales team in transformational results during COVID 19, delivering 50% sales growth Q1 of 2020 Vs. 2019 pre-COVID sales data.• Turned around a legacy negative PnL into a break-even then profitable one.• Developed a robust relationship with factories and head offices in Asia & Europe to establish and align efficient processes for local regulations, logistics, MOQ, forecasts, and payment terms with engaged customers and countries. • Rapidly cultivated strong relationships with the factory and head office in Europe. • Effectively established and aligned transformational processes to facilitate adherence to local regulations, logistics, MOQ, forecasts, and payments terms with focused customers and countries.

• Recruited to launch Cargill's first B2B gourmet chocolate brand in APAC via a roust distribution network, steering APAC regional business development. • Categorised and executed strategic segmentation and strategy in focused countries to support complete cacao and chocolate business ambitions. • Established and nurtured relationships with four key distribution customers and launched their agreed activities.• Delivered over double-digit percentage sales growth in the year 2018/19 from a ground-up business portfolio in focused countries in line with regional ambitions.

• Accelerated transformation, evolved sales and led a team of 28 to achieve revenue and growth ambition in APAC. • Managed over ten critical accounts in retail and administered the team in food distribution channels.• Supported an ever-growing multi-nationality team with training, empowerment, and thought leadership. • Delivered 46.6% APAC sales growth in 2017 by recruiting, and training a dozen multicultural team members. • Transformed company culture in APAC, encouraging curiosity by sharing inspiring books in active sales training. • Introduced a healthy mindset to the organisation, leading by example to demonstrate how high performance can be achieved with an active lifestyle, encouraging staff to join morning runs before the working day. • Empowered the team to take the initiative to become the best sales team in APAC, leading to the acquisition of 10+ new vital accounts.

• Responsible for commercial transformation, growth acceleration, and building a team to facilitate a key account strategy. • Drove sales results and lead a growing team of 3 to 9 members to mirror organisational ambition in North Asia, incorporating China, Taiwan, Hong Kong, Macau, Mongolia, and South Korea.• Directed and developed a growth in food distribution, HoReCa, and retail portfolios. • Produced 257% sales growth from 2014 - 2016 with the onboarding and training of 8 new team members.• Cultivated a win-win based relationship with each internal and external partner of Bridor with a vision to achieve both medium- and long-term targets. • Created five distinct procurement programs with four major retail chains within their bakery departments. • Instigated an HoReCa strategic partnership with three major hotel chains.

• Established key accounts within Shanghai HoReCa channels before being promoted to National Key Accounts Manager.• Steered the growth of several international hotel group portfolios worth RMB64M. • Developed an HoReCa/Foodservice sales strategy alongside the creation of an HoReCa dedicated assortment. • Guided the implementation of a sales and marketing strategy geared specifically to critical HoReCa customers.• Created and drove a marketing and sales campaign in collaboration with Diningcity.com called Eat Safely, Eat Traceable.• Negotiated and won 3 National (China) preferred supplier agreements between Metro China and leading hotel groups. • Ramped a HoReCa food safety-based marketing and sales strategy with several of Shanghai's top reputed Chefs. • Created a dedicated HoReCa assortment which delivered substantial growth in National accounts in 2014• Created 'METRO NEEDS YOU' on the Metro E-Commerce platform to remodel 'Eat Safely. Eat Traceable' in the Chinese language in collaboration with different department heads.