Eric Gallardo Email & Phone Number

Paris, Fr

Paris Et Périphérie

I lead the "Marketing and Customer Experience" expertise at Onepoint, where we assist companies in vital areas related to Marketing and Customer Experience, catering to both BtoB and BtoC sectors and across a diverse range of industries.Our primary objective is to empower our clients' Marketing & Customer Experience teams to enhance their performance, extract maximum value from their operations and drive measurable investments.We offer advanced, industry-leading expertise in AI applied to marketing, focused on optimizing operational marketing, analytics and customer relations, product and service performance, and sales effectiveness.I am the creator of the first Marketing Barometer (3 editions), including the 2024 edition focused on Marketing and AI, with over 30 marketing directors participating.In our engagements, we leverage a comprehensive toolkit encompassing strategic positioning, Marketing Performance (through our Marketing Factory approach), and enhancing Marketing and Customer Experience effectiveness.To achieve this, we collaboratively align with our clients on strategy, organization, processes, human capital (including cultural elements), and systems. Our value proposition centers on delivering tangible, quantifiable, and enduring impacts.Marketing : TTM to the Top (Marketing Factory, Innovation capsules, portfolio management, marketing function organization), Best Sellers (pricing & promotion effectiveness, sales force effectiveness, product as a service, Green Marketing), AI for Marketing, Marketing Operations (market & customer study, marketing plan, CMO workshop, Marketing PMO)Customer Experience: CX Check-Up (CX Assessment Tool, Customer Centricity Organization, RoX Return on Customer Experience), Loyalty Beyond Bounds (Anti churn, Loyalty Program Peformance, C-Sat Performance, Claim Management), Customer Culture as a Foundation (COS, ethnomarketing), Omnichannel Everywhere (CX Measurement, Customer technologies, AI for CX)

Paris

Au sein d'Abington Advisory, Eric pilote les activités de conseil en stratégie, marketing et ventes.Stratégie : analyses stratégiques, due diligences stratégiques et commerciales, business modelling, déclinaison opérationnelle de la stratégie, traduction financière de la stratégie, business planMarketing et Expérience client : efficacité marketing et commerciale, analyses de portefeuilles, amélioration de la segmentation clients, élaboration de plan marketing, design et performance des expériences clients, brand engagementEric anime également pour Abington le déploiement de l'outil déposé COS (Customer Orientation Score)

Paris