Eric Godfrey Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

Denver, Colorado

Boulder, Colorado

Responsible for analyzing and translating web analytics data, pulling, compiling, and analyzing campaign data, and evaluating campaign performance, identifying learnings, and developing insights and recommendations for future online and offline campaigns. Also responsible for trafficking troubleshooting, and optimizing campaigns for multiple business verticals.

Winooski, Vermont

• Traffic display media campaigns to ensure timely launch and monitor pacing to ensure delivery fulfillment.• Regularly track, measure, and analyze campaigns to ensure proper delivery and create detailed weekly performance reports to share across departments.• Provide technical support for campaigns – act as a general resource for advertising questions.• Anticipate and prevent common ad serving, tagging and trafficking errors.• Communicate to client services team members regarding campaign status and respond to requests for additional information in a timely manner.• Test and troubleshoot ad creative and pixel implementation working with vendors – investigate discrepancies where needed.• QA placements before, during and after launch.• Identify QA process inefficiencies and ways to improve operations workflow.• Provide campaign analysis reporting to Data & Insights team.• Interact with account managers, engineers and partners on various operations initiatives.• Identify opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities.• Responsible for managing the implementation of house ads for International and Domestic clients

MyWebGrocer offers online ecommerce, marketing, mobile apps and data platform services for grocery chains and consumer packaged goods companies. As part of the Digital Marketing Services team, my main responsibilities include campaign management, trafficking, optimization, and reporting, as well as understanding metrics and providing online recommendations and marketing solutions to clients regarding campaign performance. CPG Clients include over 200 companies such as General Mills, Kimberly Clark, Kraft, and Coca-Cola. Retail clients/partners include Shoprite, Albertsons, Harris Teeter, Whole Foods, Peapod, Winn Dixie, QFC, and many more.

Bachelor Of Science (B.A.Sc.), International Business

I have taken classes in International Management, and Marketing as well as Quantitative Analysis, and International Market Analysis. I.

International Management, Business Administration And Management, General, Junior