I spent my early years in McCann as an Art Director with the San Miguel creative group. Following that I spent 20 years in Campaigns and Grey where I eventually led and built the graphic design capability of the agency. Currently, works with RARE, a US funded NGO. I worked on landmark campaigns and launched brands for San Miguel Corporation both in McCann and Campaigns & Grey. My category experience spans food and non alcoholic beverages (Del Monte Philippines, Universal Robina Corporation), FMCG (Procter & Gamble, utilities (Mirant) and NGO’s (RARE). Most recently, helped develop behavior change campaigns advocating behavior change to conserve nature for RARE Philippines, Mozambique and Micronesia. As a creative I believe in the power of graphic design to solve problems and influence behavior.