Eric Heimbach Email & Phone Number

Pennsylvania, United States

Developed and implemented SEO strategies and PPC strategies, ensuring consistent ROI growth for local and national companies.Conducted comprehensive audits and research to identify growth opportunities, optimizing tactics based on KPIs and performance metrics.Proposed and executed data-driven SEO recommendations, providing thorough analysis and rationale.Researched relevant keywords and trends, collaborating with creative and marketing teams to produce engaging content.Coordinated social media and PPC campaigns with SEM strategies and developed off-page optimization initiatives.Monitored and analyzed SEO health metrics, responding promptly to emergent issues.Shared SEO knowledge and training for our Copywriting Department within the company and stay updated on best practices and marketing trends.Efficiently managed marketing budgets for PPC initiatives, ensuring optimal allocation of resources for maximum impact.Built and maintained strong relationships with clients, understanding their needs and delivering tailored marketing success. Integrated tools (e.g., GA4, Call Tracking) to track website and campaign performance.Provided subject matter expertise for the development of client proposals and estimates.Ensured website projects are using SEO and/or lead generation best practices, implemented tags and code associated with advertising and analytics products.

United States

Implemented, optimized, and managed campaigns for local, national, and international companies, achieving consistent ROI growth year over year.Provided search engine recommendations and implementation for site launches and rebuilds, including acquisitions on organic competition, site architecture, analytics, and content creation. Stayed current with Google algorithms and best practices.Vetted and collaborated with developers, copywriters, graphic designers, and hosting servers to create front-end and back-end site architecture, including internal linking, speed optimization, mobile rendering, and visual flow.Proficient in using analytics, webmaster tools, and third-party software to monitor traffic trends on client websites and develop methods for increasing the ROI of PPC and SEO, including competitive search engine traffic. Achieved a minimum growth of 20% per month with above-industry-average CTRs.Worked with clients from various industries, including Financial Institutions, Manufacturing, Automotive Dealerships, Automotive Repair, Transportation, Home Improvement, and Waste Management.Educated clients on SEM/SEO strategies and tactics, engaging them in the world of digital communications by demonstrating its immediate response and brand-building capabilities.

Philadelphia, Pennsylvania, United States

Created, managed, and optimized highly targeted, audience-specific initiatives in Google Ads and other ad networks (including budgeting, bid strategy, ad copy, tactics, benchmarks, and measurement) to maximize ROI.Collaborated with channel experts to implement strategy and ensure optimal performance.Conducted keyword research and wrote compelling ad copy tailored to different audiences and channels.Generated and analyzed data to provide real-time insights and actionable recommendations.Prepared and presented clear, comprehensive reports detailing marketing activities, performance metrics, and strategic recommendations.Troubleshooted complex account issues.Monitored platform updates and industry trends to ensure campaigns are aligned with the latest features and best practices.Conducted research to identify new opportunities and test new tools and technologies.Took ownership of and accountability for improving internal processes for digital marketing.Conducted SEO audits (including technical audits)Implemented on-page and off-page strategies to improve search engine rankings.Performed research to identify real-time trending searches, keywords, and topics.Offered ideas on website design, information architecture, and content optimization.Provided ongoing SEO recommendations and managed local SEO efforts to enhance visibility in local search results.Used SEO and analytics tools (e.g., Google Search Console, Moz, Google Analytics, AHrefs, SEMRush)