Eric Heimbach

Eric Heimbach Email and Phone Number

Head of Marketing | SEO, PPC strategies and execution @ Iconic Web Headquarters
york, pennsylvania, united states
Eric Heimbach's Location
Dover, Pennsylvania, United States, United States
About Eric Heimbach

Eric Heimbach is a Head of Marketing | SEO, PPC strategies and execution at Iconic Web Headquarters. He possess expertise in marketing, digital marketing, advertising, online advertising, business strategy and 21 more skills. Colleagues describe him as "I had the privilege of working closely with Eric during his tenure as Director of Marketing at Iconic Web HQ, and I cannot speak highly enough of his expertise, leadership, and dedication. Eric consistently demonstrated a deep understanding of the digital marketing landscape, delivering outstanding results across SEO and PPC strategies for both local and national clients. Eric's ability to develop and implement data-driven SEO and PPC strategies was pivotal in driving sustained ROI growth. His thorough audits and research ensured we consistently identified growth opportunities, and his execution of targeted, performance-based tactics resulted in measurable success. He always provided clear, actionable recommendations, backed by insightful analysis, which significantly contributed to the company’s overall performance. Beyond his strategic work, Eric was an invaluable resource for our team. His willingness to share his extensive SEO knowledge, train our Copywriting Department, and stay ahead of the latest marketing trends fostered a culture of continuous learning and innovation. His collaborative spirit extended to content creation, working closely with the creative and marketing teams to ensure that all campaigns were aligned with the latest trends and best practices. Eric's management of marketing budgets was equally impressive—his keen attention to detail ensured that resources were always allocated for maximum impact. His ability to integrate tools like GA4 and Call Tracking into campaigns provided actionable insights, allowing us to optimize performance in real time. Furthermore, Eric's strong client relationships were a testament to his understanding of their needs and his ability to tailor strategies that exceeded their expectations. Whether it was ensuring our website projects adhered to SEO and lead generation best practices or contributing to high-level proposals and estimates, Eric's expertise and strategic mindset were crucial to the company's growth and success. I wholeheartedly recommend Eric to any organization looking for a top-tier marketing leader."

Eric Heimbach's Current Company Details
Iconic Web Headquarters

Iconic Web Headquarters

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Head of Marketing | SEO, PPC strategies and execution
york, pennsylvania, united states
Website:
iconicwebhq.com
Employees:
4
Eric Heimbach Work Experience Details
  • Iconic Web Headquarters
    Director Of Marketing
    Iconic Web Headquarters Jul 2021 - Present
    Pennsylvania, United States
    Developed and implemented SEO strategies and PPC strategies, ensuring consistent ROI growth for local and national companies.Conducted comprehensive audits and research to identify growth opportunities, optimizing tactics based on KPIs and performance metrics.Proposed and executed data-driven SEO recommendations, providing thorough analysis and rationale.Researched relevant keywords and trends, collaborating with creative and marketing teams to produce engaging content.Coordinated social media and PPC campaigns with SEM strategies and developed off-page optimization initiatives.Monitored and analyzed SEO health metrics, responding promptly to emergent issues.Shared SEO knowledge and training for our Copywriting Department within the company and stay updated on best practices and marketing trends.Efficiently managed marketing budgets for PPC initiatives, ensuring optimal allocation of resources for maximum impact.Built and maintained strong relationships with clients, understanding their needs and delivering tailored marketing success. Integrated tools (e.g., GA4, Call Tracking) to track website and campaign performance.Provided subject matter expertise for the development of client proposals and estimates.Ensured website projects are using SEO and/or lead generation best practices, implemented tags and code associated with advertising and analytics products.
  • Fseocorp.Com
    Marketing Director
    Fseocorp.Com Jul 2010 - Jul 2021
    United States
    Implemented, optimized, and managed campaigns for local, national, and international companies, achieving consistent ROI growth year over year.Provided search engine recommendations and implementation for site launches and rebuilds, including acquisitions on organic competition, site architecture, analytics, and content creation. Stayed current with Google algorithms and best practices.Vetted and collaborated with developers, copywriters, graphic designers, and hosting servers to create front-end and back-end site architecture, including internal linking, speed optimization, mobile rendering, and visual flow.Proficient in using analytics, webmaster tools, and third-party software to monitor traffic trends on client websites and develop methods for increasing the ROI of PPC and SEO, including competitive search engine traffic. Achieved a minimum growth of 20% per month with above-industry-average CTRs.Worked with clients from various industries, including Financial Institutions, Manufacturing, Automotive Dealerships, Automotive Repair, Transportation, Home Improvement, and Waste Management.Educated clients on SEM/SEO strategies and tactics, engaging them in the world of digital communications by demonstrating its immediate response and brand-building capabilities.
  • Jet Truck Leasing
    Seo And Ppc Manager
    Jet Truck Leasing Jul 2005 - Jul 2011
    Philadelphia, Pennsylvania, United States
    Created, managed, and optimized highly targeted, audience-specific initiatives in Google Ads and other ad networks (including budgeting, bid strategy, ad copy, tactics, benchmarks, and measurement) to maximize ROI.Collaborated with channel experts to implement strategy and ensure optimal performance.Conducted keyword research and wrote compelling ad copy tailored to different audiences and channels.Generated and analyzed data to provide real-time insights and actionable recommendations.Prepared and presented clear, comprehensive reports detailing marketing activities, performance metrics, and strategic recommendations.Troubleshooted complex account issues.Monitored platform updates and industry trends to ensure campaigns are aligned with the latest features and best practices.Conducted research to identify new opportunities and test new tools and technologies.Took ownership of and accountability for improving internal processes for digital marketing.Conducted SEO audits (including technical audits)Implemented on-page and off-page strategies to improve search engine rankings.Performed research to identify real-time trending searches, keywords, and topics.Offered ideas on website design, information architecture, and content optimization.Provided ongoing SEO recommendations and managed local SEO efforts to enhance visibility in local search results.Used SEO and analytics tools (e.g., Google Search Console, Moz, Google Analytics, AHrefs, SEMRush)

Eric Heimbach Skills

Marketing Digital Marketing Advertising Online Advertising Business Strategy New Business Development Digital Media Strategic Partnerships Project Management Email Marketing Product Development Microsoft Office Customer Service Data Analysis Statistical Data Analysis Search Engine Optimization E Commerce Seo Search Engine Marketing Google Adwords Google Analytics Google Webmaster Tools Google Adwords Professional Google Agency Google Website Optimizer Google Sites Business Development

Eric Heimbach Education Details

Frequently Asked Questions about Eric Heimbach

What company does Eric Heimbach work for?

Eric Heimbach works for Iconic Web Headquarters

What is Eric Heimbach's role at the current company?

Eric Heimbach's current role is Head of Marketing | SEO, PPC strategies and execution.

What schools did Eric Heimbach attend?

Eric Heimbach attended Temple University.

What skills is Eric Heimbach known for?

Eric Heimbach has skills like Marketing, Digital Marketing, Advertising, Online Advertising, Business Strategy, New Business Development, Digital Media, Strategic Partnerships, Project Management, Email Marketing, Product Development, Microsoft Office.

Who are Eric Heimbach's colleagues?

Eric Heimbach's colleagues are Gwynn Dj S. M., Alex Piazza, Ahad Ali, Pamela Scarborough, Lance Nickel.

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