Eric Huston Email & Phone Number

Cincinnati, OH, US

Chicago, Illinois, United States

Toronto, Ontario, Canada

• Owns overall leadership and business performance for revenues, expenses, people management, and daily operations for Mars's $160MM Canadian Food Business.
• Reports directly to the North American Regional President and plays a pivotal role in the North American Food Leadership Team.
• Leads and mentors a dedicated Canadian team of over 40 associates and sales professionals.
• Drives the successful execution of the unit's 5-year integrated value creation strategy, translating it seamlessly into actionable financial and business commitments.
• Transformed Mars Food's market strategy by launching a novel global category for ready-to-eat meals and repositioning Ben's rice products to the side dish sector. Secured lucrative partnerships with Canadian retail.
• Persuaded the Global Food President to integrate Tasty Bite's "Indian Ready Meals" (valued at $20MM+) into the Mars Food Canada portfolio while preserving its autonomous identity in the U.S. market.

Toronto, Canada Area

• Oversaw demand functions of the $500MM Canadian Petcare business, directly reporting to the Petcare Canada GM and in an integral role in the Canadian Leadership Team
• Led the Canadian Strategic Demand Team, overseeing six directors and a dedicated team of 25+ specialists spanning marketing, sales strategy, strategic revenue management, e-commerce, shopper marketing, and category.
• Owned P&L delivery, $40MM+ market share advertising and promotional budget, and agency management.
• Created and executed business plans and growth strategies for a portfolio of 14+ brands for both dog and cat segments.
• Reversed the declining $500MM Canadian Pet Nutrition business by increasing sales +7.4% and margin +440bps in under 18 months.
• Streamlined the Mars Pet portfolio, removing 400 low-margin, high-touch SKUs, unlocking savings while growing total distribution points and shelf productivity.

Greater Nashville Area, TN

• Built, managed, and executed the $500MM+ U.S. Naturals Portfolio and strategy, enabling Mars to compete in the fastest-growing market segment.
• Served as global brand lead for the Nutro and Crave megabrands, with direct accountability for U.S. revenue and margin across the Naturals Portfolio.
• Led the North American Pet Naturals Business Start-up, growing it to a half-billion Naturals portfolio.
• Directed the U.S. Naturals Business Management Team. Restructured and led 11 marketing professionals and managed a 30+ cross-functional team representing Product Development, Finance, Sales, Product Supply, and.
• Grew Nutro’s share for the first time in five years, resulting in a $55MM sales boost.
• Created and launched Crave - a new megabrand - in under eight months, contributing sales of $60MM.

Cincinnati, Ohio Area

• Directed the entire scope of the $700MM North American Febreze portfolio alongside global innovation for key segments totaling $800MM in the Fabric Refresher, Aerosol, and Wax categories.
• Accountable for North American P&L and market share management; oversaw significant marketing ($270MM) and media ($100MM) budgets.
• Coordinated and managed relationships with five agencies, ensuring streamlined marketing and design strategies.
• Provided leadership to the North American Air Care team comprising 15 marketing professionals and a cross-functional team of 50+ spanning Product Development, Finance, Sales, and more, including the Canada-based team.
• Orchestrated the groundbreaking global “Breathe Happy” campaign, garnering accolades such as 5 Effies, 4 Cannes Lions, and being labeled Nielsen’s “most remembered” ad in July 2011.
• Designed and executed strategic collaborations leading to co-category captaincy at Wal-Mart and an innovative brand-blocked shelf strategy at Target, cumulatively impacting over 50% of the market share.

Cincinnati, Ohio Area

• Transitioned to Global Marketing Integration Lead. Steered the “day 1” acceleration of the Febreze/ Ambi Pur brand across Europe and Asia.
• Spearheaded the acquisition and integration of Sara Lee’s $300MM Ambi Pur business, setting a record for the quickest brand integration in P&G history (less than 12 months).
• Directed a high-performing growth team, reporting directly to the Global Air Care executive committee.
• Played a pivotal role in identifying and leveraging global growth synergies, vital for bid preparation finalization.

Cincinnati, Ohio Area

• Built upstream structure as inaugural commercial upstream innovation lead.
• Collaborated with a multidisciplinary team under the direct guidance of the VP of R&D and the Global President of Fabric Care to enhance demand advancement.
• Established a $1.6B pipeline and fortified capabilities for the Global Fabric Care category.

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Cincinnati, Ohio Area

Cincinnati, Ohio Area

PROMOTED THREE TIMES IN THREE YEARS - ESTABLISHED UPSTREAM TREATS ORGANIZATION

Cincinnati, Ohio Area

STRONG ADVERTISING AGENCY EXPERIENCE LEADING THE P&G PROFESSIONAL CLEANERS ACCOUNT

Greater Chicago Area

AS THE YOUNGEST DISTRICT SALES MANAGER IN THE COMPANY, LED THE MID-WEST DISTRICT