Senior Vice President Of Sales And Marketing
National Design Corporation/Goldstar, Llc.
San Diego Ca
• Managed and oversaw the sales and marketing of consumer and promotional products to more than 8,000 national and international accounts that generated $20+million in annual revenue.• Directly managed a team of 22 Sales Representatives in 10 states, including CA, IL, TX, NY, NJ, MI, CO, PA, WA and AZ.• Managed key account relationships with Fortune 1000 companies, including Staples, Walgreens, Kohl’s, Toys “R” Us, NFL Direct, and Hobby Lobby. • Developed and directed field strategies, and allocated resources to grow market share and profitability against volume targets.• Developed sales plans, forecasts, campaigns, and strategies to achieve brand objectives and profitability growth.• Hired, trained, supervised, and mentored the sales team.• Established key priorities, sales goals, and sales quotas for each market and distribution channel in the region. • Maintained full responsibility for P&L, including an $8 Million budget.Key Accomplishments• Increased business-to-business sales revenue from $1.5 Million to $10 Million from 2001 to 2014. • Increased sales of the retail division from $3 Million to $9 Million in from 2001 to 2014.• Expanded retail licensed product offerings to include major partnerships with Disney and the NFL, NBA, MLB, and NHL. • Managed the development and implementation of key programs for major clients, including Toys “R” Us, Walgreens, and Kohl’s.• Increased the bottom line, going from breaking even to a $3.6 Million total profit.• Developed and implemented direct import operations from China into the United States, which increased sales by $5 Million per year from 2004 to 2010.