Eric Johnson Email & Phone Number

Greater Minneapolis-St. Paul Area

Dedicated to helping small-to-medium sized businesses increase productivity and improve their bottom line through advanced communication solutions. Working to identify improvement areas thru a consultative process that will enhance our prospects ability to communicate more effectively both internally and externally to their customers. Focus is primarily on Enterprise Fiber Solutions and Comcast Hosted Voice Technology. I have a passion for selling solutions and a commitment to taking care of my customers.

Minneapolis / Saint Paul

Developed an executive consultative relationship with assigned key accounts and new business prospects’ through solution selling, which resulted in advertisers using viable marketing strategies to promote their business.• Responsible for managing all facets of the sales cycle, including: prospecting, presenting, negotiating and closing the sale.• Responsible for leading and managing large accounts such as attorneys, hospitals, banks, dentists, auto dealers and other business professionals with large and complex advertising programs.• Developed marketing programs for a variety of businesses to meet or exceed sales, marketing and customer satisfaction objectives.• Responsible for analyzing, recommending and implementing ad improvements to meet client advertising ROI/CPC objectives• Ranked #1 Advertising Executive in Twin Cities (25) for print sales (2007-2010)• Ranked in “Top 10” Sales Executive in Internet sales (30 states) (2009-2010)• Prepared and maintained region activity analysis, competition updates, call tracking reports and sales/marketing materials for entire sales team.• Responsible for training Advertising Executive on internet and search engine marketing • Provided exceptional customer service to develop and sustain loyal clients.• Executed high level of integrity and trust with exciting and new clients

Minneapolis

Oversee every aspect of marketing and publicity for top-rated law firm with the most successful personal injury law practice in the Midwest; six of its seventeen attorneys have been listed among the Best Lawyers in America by Woodward/White.• Develop and implement strategic marketing plans incorporating television, radio, billboards, the Yellow Pages, Internet, and print.• Draft advertising copy including firm and attorney profiles, brochures, collateral materials, and press releases.• Design new television and radio advertisements and other promotional materials, and negotiate contracts with vendors.• Work with firm attorneys to develop and implement individual marketing strategies.• Conduct market analysis and develop legal industry forecasts for use in strategic planning. • Administer annual budget of $1.2 million with strong focus on tight controls and waste prevention.• Generated 500+ referrals over 10-year period by cultivating and maintaining profitable relationships in the medical and legal community via cold calling, representation at trade shows, and other methods. • Dramatically increased brand recognition and implemented highly profitable search-engine marketing and pay-per-click programs by writing and designing 2,000-page website with biographies, press releases, injury data, and practice information; project began with 1,000 hours of market research.

Marketing, Speech Communications

Activities and Societies: University of Minnesota, Homecoming Director & Pi Kappa Alpha

Education record