A seasoned professional with a lifelong passion for wines, I bring over 25 years of dedicated experience in the wine industry. From nurturing vineyards to crafting exceptional vintages and driving strategic sales initiatives, my journey has been defined by a relentless pursuit of excellence and a commitment to innovation. Experience:Throughout my career, I have successfully managed my own vineyards, overseeing the production of seven distinct vintages. This hands-on involvement has conferred me with a comprehensive skill set spanning the realms of oenology, viticulture, and wine-making. Progressing through various roles, I have sharpened my expertise in strategic sales development, culminating in leadership positions at the director level. My ability to plan strategically, along with my good understanding of market dynamics, has consistently driven revenue growth and market expansion. Skills:• Oenology & Viticulture: Extensive knowledge and practical experience in the art and science of wine-making and grape cultivation. • Business Planning & Development: Proficient in conceiving and executing strategic business plans to drive growth and profitability. • Negotiation and Relationship Building: Adept at forging strong partnerships and negotiating mutually beneficial agreements with stakeholders. • Sales Promotion & Marketing: Proven track record of conceptualizing and implementing innovative sales and marketing campaigns to enhance brand visibility and drive sales. • People Management & Training: Skilled in leading and motivating teams to achieve organizational objectives, with a focus on continuous learning and development. • Agility and Problem-Solving: Demonstrated ability to adapt to evolving market conditions and resolve complex challenges with creativity and efficiency.My penultimate objective was to establish my consulting firm in a challenging country like Japan. However, my determination and desire to offer my support and curated selections of luxury wines and spirits in the Japanese market, aiming to become the top player in my professional field. Please feel free to follow my journey or inquire for more information about my future endeavors.
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Brand PromoterElc Company Nov 2023 - PresentTokyo, Tokyo, JaponElevating Luxury Wine and Spirits Consulting in Japan Allow me to introduce you to our esteemed consulting firm, specializing in luxury wines and spirits in the Japanese market. Under the visionary leadership of Eric Lacroix, our CEO, who has spent 18 years in Japan, we have cultivated unparalleled expertise In the realm of wines and spirits. Our firm stands as a beacon of excellence, representing several high-profile references in the Japanese wine and spirits industry.• The wine importer CépagesFor whom we specialized in the wine from the south of France. • The company Vranken EstateLuxury Sparkling Wines:- Louis Pommery England- Louis Pommery CaliforniaWines:- Château La Gordonne (Côtes de Provence)- Domaine Royal de Jarras (Camargue) -
Sales & Marketing DirectorCépages May 2016 - Nov 2023Akasaka, Okayama, Japan*In charge of sales and marketing activities for the Japan market. Developed the sales strategy for targeted product placement increasing both sales results and brand awareness. *Hired and developed a team of 6 to increase client portfolio and customer satisfactionDeveloped sales channels including professional businesses (Hotel Kimpton, Robuchon, …) and large department stores (Isetan, Mitsukoshi)*Negotiated key contracts with prestigious brands such as Duval Leroy*Consistently exceeded sales targets by 25~30% annually (Sales revenue 2015 JPY 25Mio - 2022: JPY 220Mio)
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Sales ManagerCepages May 2015 - May 2016Akasaka, Okayama, Japan- Sales planning and development- Development of new client portfolio- Doubled sales revenue within a year- Team training and development
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Wine ExpertAlcotrade Trust Inc. 2008 - Apr 2015Tokyo, Japan*In charge of new business development: developed wine list and created all new partnership with wine French makers reaching regular customer base of 120. *Consistently exceeded annual sales targets and successfully negotiated long lasting contracts and fruitful relationships with wine makers: average of JPY 30Mio per year (200% achievement vs target of JPY15Mio)*Planned and held VIP customer events at prestigious venues at hotels/restaurants/wine bars/department stores (Oakwood, Isetan, Lugdunum)
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Sales ManagerDomaine Mestre Pere Et Fils Sep 2006 - Feb 2008Santenay (Bourgogne)*Sales representative managing 2 staff at Domaine Mestre (17 Ha vineyard including 20 prestiges labels). *Held 7 annual wine fair reaching an average of EUR20K per event.In charge of the wine shop and prospecting new customers Hotel/Restaurent/wine bar. *Increased total sales performance by 25% every 2 years.
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Sales RepresentativeChateau De Meursault Jan 2004 - Aug 2006Meursault (Bourgogne)*Youngest sales representative at the prestigious Chateau de Meursault. Second best seller of the castle.*In charge of VIP customers of Sommelier Lagrange at the prestigious Michelin restaurants/hotels (castel visit, wine tasting, seminars in French and English). *Led international guided group tours (50~60 personnes).
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Vineyard ManagerDomaine Gfa Duvernay Sep 2002 - Dec 2004Rully (Bourgogne)*Responsible for maintaining and caring for a 15 Ha vineyard and the management of 5 staff*Management of quality control.
Eric Lacroix Skills
Eric Lacroix Education Details
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Maison Familliale De GrandchampSpecialist For Wine And Spirits -
Maison Familliale De GrandchampAgricultural Technician Viticulture Oenology
Frequently Asked Questions about Eric Lacroix
What company does Eric Lacroix work for?
Eric Lacroix works for Elc Company
What is Eric Lacroix's role at the current company?
Eric Lacroix's current role is Brand Promoter in Japan.
What schools did Eric Lacroix attend?
Eric Lacroix attended Maison Familliale De Grandchamp, Maison Familliale De Grandchamp.
What skills is Eric Lacroix known for?
Eric Lacroix has skills like Marketing Strategy, Wine And Spirits Expert Service, Customer Service, Wine Tasting, Sales Management, Sales, Marketing, Strategic Planning, Event Management, Microsoft Office, Social Media, Wine Educator.
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Eric Lacroix
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Eric Lacroix
Director, Digital Solutions At Infrastructure Canada | Directeur, Solutions Numériques À Infrastructure CanadaCanada1parl.gc.ca -
3gmail.com, pixar.com, pixar.com
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Eric Lacroix
Product Management | Agile Project Management | Software Development Engineering | Saas | Data Analytics | Lean Startup / MvpSherbrooke, Qc4devmesh.com, wolterskluwer.com, cch.ca, sherweb.com3 +181956XXXXX
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