Eric Leong

Eric Leong Email and Phone Number

Digital Marketing Manager (Direct Brands) @ AnyMind Group
Singapore
Eric Leong's Location
Singapore, Singapore, Singapore
Eric Leong's Contact Details

Eric Leong work email

Eric Leong personal email

n/a
About Eric Leong

Digital Adman with a blend of both AdTech and Digital Agency background in account management, business development and digital media planning. Handled campaigns across multiple ad formats and digital platforms (Search, Social, Display, Programmatic, Video, Audio, CTV/OTT, Native, App install) for both B2B and B2C clients in the APAC region. I’ve managed branding and direct response campaigns, driving growth metrics across verticals on E-commerce, FMCG, Retail, Pharmaceuticals, Hospitality, Property & Real estate (Commercial, Residential), Fashion, lifestyle, Finance, Arts & Entertainment, Film Media (Studio production houses & Cinema), Education, Government agencies and Tourism boards. My passion and interest revolves around today's and the future state of digital media and advertising. Hit me up if you want to discuss, connect or just share thoughts and ideas.

Eric Leong's Current Company Details
AnyMind Group

Anymind Group

View
Digital Marketing Manager (Direct Brands)
Singapore
Website:
anymindgroup.com
Employees:
8392
Eric Leong Work Experience Details
  • Anymind Group
    Digital Marketing Manager (Direct Brands)
    Anymind Group
    Singapore
  • Ematic Solutions
    Team Lead (Regional), Performance Marketing Consultant
    Ematic Solutions Jan 2023 - Present
    Singapore
    Looking to scale your business in SEA? Let us helpEmatic solutions is a marketing & technology consultancy firm built to offer integrated digital solutions. 𝗢𝘂𝗿 𝘀𝘁𝗮𝗰𝗸 𝗼𝗳 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀:∙ Customer Relationship Management (CRM)∙ Conversion Rate Optimisation (CRO)∙ E-Commerce (Shopify)∙ Martech∙ Performance Marketing ∙ Search Engine Optimisation (SEO)∙ Social Media MarketingCurrently I head up the regional performance marketing unit
  • Cpxi Asia
    Senior Account Manager
    Cpxi Asia May 2022 - Dec 2022
    Singapore
    I focus on partnerships success and growth of key accounts with an annual portfolio of $XXXXK. Outside of account management things, I work collaboratively with the team to establish efficient systems of operations, onboarding new team members covering the width of business workflows, digital strategy and planning, campaign executions, account management and mapping.
  • Cpxi Asia
    Account Manager
    Cpxi Asia Nov 2020 - Apr 2022
    Singapore
    CPXi Asia is a digital media solutions company designed to serve as a digital advertising arm to any businesses; offering best-in-class digital media executions, performance-driven strategies and measurability. As an account manager, I take ownership on assigned accounts; supporting existing partners and new business on media planning, digital strategy, media executions, reporting and analytics. The role extends to supporting on pitches, business development and execution of media solutions and revenue growth.
  • Knorex
    Account Management, Apac
    Knorex Apr 2020 - Nov 2020
    Singapore
    Took up appointment in Account Management where my key focus are accounts growth and customer success for existing clients in APAC. I handle key regional accounts from Singapore, China, Malaysia, Vietnam, Indonesia, Philippines and India, supporting both Media Agencies and direct brands, covering verticals across Broadcasting, Studio production houses (Film), Ticketing (Cinema), Property & real estate, Hospitality, E-commerce, Tourism Boards, FMCG, health & wellness and more➤ 𝐊𝐞𝐲 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐒𝐮𝐦𝐦𝐚𝐫𝐲• Conduct SaaS platform onboarding for self-serve clients• Driving accounts growth and renewals • Ran full-marketing funnel projects; awareness, consideration, conversion and advocacy • Prepare proposals, media planning and digital Ad strategy • Manage, set-up and execute cross-channel campaigns on Facebook, Instagram, SEM, programmatic display, native and video.• Campaign review, analyse and reporting • Monitor and optimise campaign performance towards deliverables ➢ Individual Achievements:• Produced highest revenue within business unit (Revenue team) for Q2, 2020.
  • Knorex
    Business Development, Apac
    Knorex Jun 2019 - Apr 2020
    Singapore
    Knorex is a digital AdTech platform company. Knorex's flagship product, XPO™ is an AI-powered marketing cloud platform to automate efficient programmatic advertising across multiple channels, devices and ad formats (Display, Search, Social, Emails, CTV/OTT, Native, Video) globally. The suite includes a creative builder tool with DCO + rich-media capabilities and a real-time, unified dashboard that enables for single-view monitoring of campaigns across all channels and reportingStarted off my adventure in the Business Development Team and my primary focus were clientele expansion and new accounts growth across the APAC region. ➤ 𝐊𝐞𝐲 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 As a Business Development Associate here at Knorex, I had the opportunity to develop cross-functional expertise by covering scopes in SaaS and managed-service sales, account management and campaign management where it has afforded me a well-rounded skillset, including relationship building and time management skills. • Independently operated across sales funnel (pre to post sales); Lead generation, pitching, proposal and closing • Performed end-to-end campaign management; Digital campaign strategy, campaign set-up, campaign monitoring & optimisation, campaign reporting • Managed campaigns across Social, Search and Programmatic media buys• Accounts Servicing; drive renewals and growth of Ad Spends • Developing new partnerships with Media Agencies and Direct Brands.➢ Individual Achievements:• Achieving 100% campaign success against set objectives for all on-hand accounts which resulted in constant renewals with month-on-month account growth.
  • The Great Room
    Marketing & Events
    The Great Room Oct 2018 - Mar 2019
    Singapore
    The Great Room is co-working inspired by hospitality. For those who love the concept of community and a dynamic shared space, but aren’t willing to sacrifice their standards of performance, comfort and aesthetics. First established at One George Street Singapore, the company have since grown a network of premium workspaces across Asia’s gateway cities.I was part of the Marketing & Events team in an internship placement. ➤ 𝐊𝐞𝐲 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 During my 6-month stint as a Marketing & Events intern here at The Great Room, I've operated across 3 local offices (Centennial Tower, One George Street & Ngee Ann City) where my key responsibilities were sales of event spaces, event planning and execution, preparation of marketing collaterals, supporting in-house advertising activities, developing stable relationships with clients, operation management for office spaces and tenant servicing. I have facilitated for a vast array of events covering meetings and workshops to product launches, networking, panel discussions, media and community functions where I had learnt valuable skills such as development of partnerships, sponsorships and collaborations, vendor management, consultative-selling and negotiation.
  • Singapore Armed Forces (Saf)
    Infantry Specialist | Company Trainer (National Service Full-Time)
    Singapore Armed Forces (Saf) Nov 2014 - Sep 2016
    Singapore
    ➢ Achievements & Awards • 2016 best soldier of the year (SWI) • 2016 recipient of Letter of Appreciation from Camp Commandant• Selected as the only NSF to represent SWI for 2016 Presidential Garden Reception • Awarded the Commanding Officer's Coin in 2016 for service excellence • Best soldier of the month for December 2015➢ Appointment | Posting • Infantry Specialist (Vocation); 3SG• Company Trainer at Specialist and Warrant Officer Institute (SWI)• Certified SAF Swimming Instructor

Eric Leong Skills

Adtech Marketing Targeted Advertising Public Relations Advertising Food And Beverage Food Industry Management Programmatic Media Buying Cross Channel Marketing Cross Device Marketing Target Marketing Reach Audience Analysis Audience Development Target Audience Audience Response Systems Digital Marketing Digital Media Rich Media Dco Dcom F&b Retail Sales Retail Marketing Demand Side Platform Food Marketing Restaurant Marketing Retail Sme

Eric Leong Education Details

Frequently Asked Questions about Eric Leong

What company does Eric Leong work for?

Eric Leong works for Anymind Group

What is Eric Leong's role at the current company?

Eric Leong's current role is Digital Marketing Manager (Direct Brands).

What is Eric Leong's email address?

Eric Leong's email address is er****@****ons.com

What schools did Eric Leong attend?

Eric Leong attended Murdoch University.

What skills is Eric Leong known for?

Eric Leong has skills like Adtech, Marketing, Targeted Advertising, Public Relations, Advertising, Food And Beverage, Food Industry, Management, Programmatic Media Buying, Cross Channel Marketing, Cross Device Marketing, Target Marketing.

Who are Eric Leong's colleagues?

Eric Leong's colleagues are Brendan Gabriel, Yoga Pratama Putra, Divya Sahu, Reacher Yin, Kathleen Tuliao, Sanju Gujjar, Khaoula Lakhnati.

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