Chief Revenue Officer (Cro)
CurrentThroughout my executive career at Nevco, I have learned that you cannot sit still because the worlddoes not. If you want to run at the front, you always have to be moving. Additionally, sometimesthings don’t work, so you have to be able to change course and learn from your mistakes quickly.During my tenure, I have been progressively promoted, then quickly rehired after being recruitedaway to short-term opportunity. I was immediately tapped to build the company’s initial foray intothe new video display market while overseeing all functions that create revenue inside sales,outside sales, independent sales, dealer sales, marketing, product development, sports marketing,sports video, and strategic channel sales.Currently, my team size is 90 + people who generate nearly $100 million in annual sales; I manage a $8+ million annual expense budget that includes 3 different manufacturing locations and 1 corporateheadquarters. Additionally, I direct strategic market planning, domestic and international businessdevelopment, sales forecasting, marketing, pricing, new product introductions, projectmanagement, lead-generation, trade shows, advertising, training, and personnel for sales. Because Ihave had experience in every facet of the business, I am an extremely well-rounded leader.* Increased both EBITDA and top-line sales by over 60 % in last 5 years by increasing coverage, optimizing sales efforts, modifying compensation plan and successfully integrating acquisitions. * Led development of solution that integrated Salesforce CRM with existing ERP system, saving company $40,000 per month while increasing availability of real-time data on KPIs, dashboards, and reporting for more informed executive decision-making.* Cut sales and marketing turnover by 25% in last 5 years; developed and implemented competency-based sales interviewing, onboarding program, and coaching program with leadership team.
