Eric Lord Email & Phone Number

Oversee sales across North America and manage international markets outside of China and Europe, leading 7-person inside sales team for this distributor of power test equipment. Coordinate with third-party sales representatives in US, serving as primary liaison with external sales forces. Direct and manage distributor relationships, setting performance goals, sales targets, and training team to ensure peak performance. Engage in key account management involving pre- and post-sales activities, especially with customers facing technical challenges or complex sales scenarios. As part of management team, contribute to strategic decisions, guiding company’s direction in new product development, production goals, and sales trend analysis to inform production forecasting.

Establish forecast, price lists, and goals for all corporate companies. Manage representative agreements, set territory sales goals and targets of PPST-owned global manufacturer leader in AC power source technology offering standard and custom products ranging from 500 VA to >625 kVA. Oversee performance of 3 regional sales managers and inside sales / support team of 6.

Assisted with driving sales in North America and other locations as new European sales manager was hired to maintain and grow European markets. Worked with 2 US regional sales managers to increase sales domestically. Engaged with key accounts for special projects and programs.

Managed all sales operations outside US, initially collaborating with Asian sales manager to establish and train distributors across China. Expanded focus to other key markets, including Canada, Mexico, Brazil, and Korea, the latter separated from other Asian countries due to specific language needs and government relations. Directed sales team to prioritize solution-based selling over price competition, fostering strategy to win customer trust and satisfaction.

Managed sales of EMC test systems and automated power supply test systems in western US via representative companies for territory, making changes to improve market coverage. Provided pre- and post-sales support of EMC test systems in testing to international standards to qualify products for CE Mark.