Eric Lord Email & Phone Number

Rockville, MD, US

Mclean, Virginia

• Onboarded and managed external marketing technology vendor and agency relationships, with a focus on emergent marketing and analytics capabilities and technologies.
• Managed budgets and workstreams across teams to ensure well-managed operations of external partners, collectively generating >$50MM of annual value to the company.
• Led team’s marketing analysis lane, leveraging internal data and external capabilities to complete deep-dive analyses on marketing campaign performance and business development for internal partner teams.
• Led team of 3-5 analysts and media operations specialists.

Mclean, Virginia

• Managed and optimized Capital One Card’s performance marketing campaigns on paid social platforms, with a focus on customer acquisition KPIs and revenue generation.
• Managed P+L on a budget > $20MM annually for Capital One’s performance paid social channels.
• Led OKR definition, measurement, analytics, and reporting for managed campaigns, with a focus on proving out incremental marketing value generated to Capital One.

Greater New York City Area

• Managed strategic communication and relationship-building with AdParlor’s platform partners, in particular Facebook, Pinterest, Twitter, and LinkedIn.
• Developed a marketing strategy to maximize and measure platform revenue growth, yielding new and expanded accounts and bringing >$10MM in additional business to the company.
• Founded internal “Center of Excellence” for account teams, collecting and disseminating best practices for each digital marketing platform in AdParlor’s suite.

Greater New York City Area

• Measured, analyzed, and optimized campaign spend on account with increased complexity, or on poor-performing accounts in need of more senior escalation.
• Managed >$10MM in annual social media spend across multiple verticals.
• Managed complex analysis and structured presentation for senior leadership among client companies.
• Trained, led, and assisted in the management of five junior account managers.

Greater New York City Area

• Managed the day-to-day relationships of a portfolio of clients on Facebook, Instagram, Twitter, and YouTube.
• Managed advertising budgets with ad spend over $3MM/year.
• Performed performance analysis and recommended optimizations to improve ROI for clients.

Greater New York City Area

Supported the Security Sector Reform Unit in their coordination of security policy in sixteen countries by analyzing, reporting on UN diplomatic cables and current regional events, and developing a communications strategy for the Unit’s external stakeholders.

Ashiya, Hyogo, Japan

Designed and implemented a communicative English curriculum for over 400 students from 27 countries at a public international school, earning a commendation from Hyogo Prefectural governor for efforts to spearhead JET’s to promote grassroots-level internationalization in and around Kobe and Osaka.

Nagaoka, Niigata, Japan

Increased the conversational English level and academic performance of over 400 children aged 2 – 14 by facilitating communicative English activities in an after-school programs.

Master Of Business Administration (Mba), Global Strategy And Leadership, 3.75

Activities and Societies: Management Consulting Club, International Development Club, Rugby Team (president), Movember Team (captain), MBA.

Master Of Business Administration (Mba), International Exchange

Spent a semester on exchange as part of McGill University's MBA program.

Bachelor Of Arts (B.A.), Foreign Languages

Major in Foreign Languages

Dec, Pure And Applied Science