Eric Mancini Email & Phone Number

London, England, Gb

Built all-new innovation practice with global scale, identifying sources of growth, resulting in Vantage score of 10/10Vetted tech/media/partnerships for activation70+ plan innovation ideas generated across ten global marketsDeveloped & delivered thought-leadership pieces in the forms of POVs, in-person meetings, and monthly Indeed content calendar & newsletter (highest engagement rate of all clients 70%+)Work awarded with 2024 Gold Festival of Media.

London, London, Gb

Led client-facing teams in the Finance, Automotive, CPG, Telcom, Education, and Consulting categories across all channels, analytics, B2C, B2B, and ABMCommitted to continuous performance improvement:*Delivered 90%+ upside against client agency objectives—after only six months*Drove record 2nd Half for Education client, and double-digit increase in campaign performance for Finance client*Led IAT agency structure (influencing C-Suite decision-makers) – resulting in hundreds of thousands of dollars in retained feeBuilt, retained, and grew teams to optimize client and team satisfaction while setting team priorities – deferring two rounds of mandatory reviewsDeveloped continuous scope optimization – maintained effective commission rateLed business automation efforts, including tech spec needs and data visualizations – reducing team QA time by 10% - 20%

London, Gb

Managing Partner, Account Director (Mindshare):Led data-driven new business efforts in the Telcom and Auto categories*Strategies led to selection for final rounds in all presentations*Presented to and built relationships with most senior decision-makers*Identified sources of growth and offering differentiation (millions in untapped revenue)Managing Partner, Account Director (MediaCom):Led end to end business strategy on Volkswagen for both Tier 1 & Tier 2 businesses*Grew brand reputation and Awareness by 21% post-Diesel Emissions crisis*Passat Launch: +12% Search interest and 5% Tool Engagement amid diesel crisis*Grew data science remit (10%+), including revamping deliverables and automating budgeting as well as new process for channel mix allocation

New York, Ny, Us

Led strategy on Kia Motors America for both Tier 1 & Tier 2 businesses as a member of the COO’s cross-functional leadership cabinet*Share growth averaging 15% over last 5 years*Drove over 20MM+ views for Soul campaigns*Effie wins in recognition of effectiveness of creative and media strategies*Effectively drove response to Super Bowl campaigns; Optima campaign ranked #1 Auto Advertiser in USA Today/Facebook Poll, #1 in “Social Bowl”*Drove 93% new visits to kia.com*250% increase in Paid Search clicks*Led reviews of technology and partners to identify enhanced targeting, data management, activation, long-term planning, and media landscape presentations

Southfield, Michigan, Us

Led media strategy for PNC Bank, Lexmark, Things Remembered, & Ticketsnow.comAdditional experience in retail and branding: Circuit City, Eureka/Electrolux, UPS Stores, Autotrader.com, Buffets, Cranium, Sirius Satellite Radio, ADT Commercial, & KrylonKey member of new business team resulted in winning the Expedia.com businessUse of analytics to maximize media investment to drive ROI and blunt competitor scaleGenerated over $10MM in media savings and added value over three-year periodNegotiated category changing initiatives with media partners to drive greater impact

Detroit, Mi, Us

Development of media strategy for National City Bank and The Delta Faucet CompanyDeveloped integrated programs with national partners to maximize limited budgets to drive business results( e.g., Academy Awards Red Carpet ownership)Key contributor to overall marketing strategy; aided team development and mentoring

Us

Strategy development on all Cadillac brands for National and RegionalLed Interactive budget modelingContributed to overall business plan development that resulted in repositioning Cadillac in the marketplaceCreated "Own the Book" strategy to align partners with individual product launches

New York, Ny, Us

Senior strategy partner for National and Regional Park Avenue and RivieraResponsible for managing and supervising Delphi Automotive in all four regions: North America, Latin America, Europe, and Asia Pacific