Provide creative leadership and vision for rapid brand growth and international expansion // Lead creative team to support product campaigns and brand marketing efforts // Support growth and evolution of brand strategy and marking objectives

Led creation of product and lifestyle content for integrated marketing campaigns across all channels, contributing to substantial global brand growth, increasing ROI & profitability // Managed and directed 50+ brand shoots, directing photographers and stylists to create compelling imagery and video to enhance product appeal and drive consumer engagement // Contributed to strategic initiatives as a key member of Marketing Leadership and Go-To-Market Teams, driving quarterly objectives with a focus on growth and innovation // Pioneered company’s first creative department and guided brand development during a period of substantial revenue growth and acquisition by Helen of Troy Ltd // Managed $2M+ creative marketing budget and negotiated all vendor contracts // Developed internal Brand Design Team and scaled creative resources to maintain workflow and output through periods of substantial growth and evolution // Supported EU team and LAAP & EMEA distributors for consistent global brand marketing // Effectively managed brand ambassadors and athletes, building strong relationships and maximizing their impact on brand visibility and reputation

Led end-to-end marketing programs for clients, encompassing product marketing, digital advertising, app creation, website development, and brand building // 
Supervised account team managing full clientele, estimating, scope development, budgets, and account billings

Directed all brand and communication initiatives for private college preparatory school, overseeing advertising, marketing, and public relations efforts to support a phase of exponential growth and enrollment

Directed comprehensive marketing programs for national restaurant group during rapid expansion phase, overseeing brand advertising, local area marketing, POS strategies, new store development, and overall brand visibility

Led and implemented comprehensive marketing strategies for clients, including brand advertising, direct marketing, media planning, and new store development activities

Represented the institution in marketing efforts and recruited prospective students at orientation programs throughout the southeast